BUS 401 SLP MOD 3 Essay Example | Topics and Well Written Essays - 500 words

BUS 401 SLP MOD 3 - Essay Example Microsoft Corporation is the Washington based Multinational Corporation, founded by the highly talented computer programmer Bill Gates on 4th April 1975. Microsoft Corporation rose to the peak of software world with the development of MS-DOS in the mid 1980’s. At that time, candidates who wished to work in software industry were attracted by the outstanding performance of Microsoft Corporation. The employee selection process in this organization was guided by a separate recruiting department. Microsoft gave first priority to the talent of candidate rather than their qualification or other factors like their age, sex, and family backgrounds. The company knew that diverse knowledge from a diverse workforce would help the organization to achieve its objectives; and they recruited employees globally. It mainly recruited employees from campuses spending much time on the selection process in order to acquire the most brilliant employees. The selection program is usually conducted by qualified program developers and sometimes even directly by its chairman Bill Gates. The recruiting team followed a scientific and systematic method to interview the candidates and thereby to bring out their whole capabilities (Major p.26). It is necessary to provide proper training to the recruited employees in order to satisfy the interests of the firm. The Microsoft Corporation had developed diversified training programs for the employees with the intention of aligning them with specific job requirements. â€Å"The training was designed so everyone first would receive clarity of the mission and commitments or goals of the corporation† (Daft and Marcic, 161). In addition to this, the Microsoft executives implemented goal-setting programs so as to ensure the active participation of all employees. Similarly, the top executives continuously monitored the programs in order to evaluate the employees’

Marketing Mix and Market Segmentation

Marketing Mix and Market Segmentation Marketing mix What is the marketing mix? The marketing mix is probably the most famous marketing term. Its elements are the basic, tactical components of a marketing plan. The flowing marketing four p elements product price place and promotion of marketing mix The term marketing mix was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined tterm marketing-mix. Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that consumer and organizational objectives are attained, i.e. Marketing mix is a model of crafting and implementing marketing strategy. It is the same with the marketing mix. The offer you make to you customer can be altered by varying the mix elements. So for a high profile brand, increase the focus on promotion and desensitize the weight given to price. Another way to think about the marketing mix is to use the image of an artists palette. Some commentators will increase the marketing mix to the Five Ps, to include Others will increase the mix to Seven Ps, Price There are many ways to price a product. Lets have a look at some of them and try to understand the best policy/strategy in various situations. Customers directly relate price to quality, particularly in case of products that are ego intensive of technology based. Sony being a company which emphasize product quality, it tends to sell its products with price range from moderately-high to high-prices, depending on the use and the targeted customers. For example, Lets consider Sony series of VAIO laptops. Sony has tried to categorize the laptops according to style, user, purpose, mobility and performance, and each a corresponding price. Another element of Neil Bordens Marketing Mix is Place. Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer. Product For many a product is simply the tangible, physical entity that they may be buying or selling. You buy a new car and thats the product simple! Or maybe not. When you buy a car, is the product more complex than you first thought? The Three Levels of a Product The Product Life Cycle (PLC) is based upon the biological life cycle. For example, a seed is planted (introduction); it begins to sprout (growth); The Customer Life Cycle (CLC) has obvious similarities with the Product Life Cycle (PLC). However, CLC focuses upon the creation of and delivery of lifetime value to the customer i.e. looks at the products or services that customers NEED throughout their live. Promotion Sales promotions for example includes free samples, discount, rebates, coupons, contents and sweepstakes, premiums, scratch cards, exchange offers, early bird prizes, etc. Another one of the 4Ps is promotion. This includes all of the tools available to the marketer for marketing communication. Sales promotion is a marketing discipline that utilizes a variety of incentives techniques to structure sales related programs targeted to customers, trade, and/or sales levels that generate a specific, measurable action or response for a product or service. People People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered Public Relations and Publicity Public relations is a broad set of communication activities employed to create and maintain favourable relationship with employees, shareholders,to meet the individual needs of the person consuming Process Process is another element of the extended marketing mix, or 7Ps.There are a number of perceptions of the concept of process within the business and marketing. For example to achieve a 30% market share a company implements a marketing planning process. Limitation of Marketing Mix Analysis (4Ps of Marketing) Despite the fact that marketing mix analysis is used as a synonym for the 4Ps of Marketing, it is criticised (Kotler Armstrong, 2004) on the point that it caters sellers view of market analysis not customers view. To tackle this criticism, Lauterborn (1990) attempted to match 4 Ps of marketing with 4 Cs of marketing to address consumer views: Product Customer Solution Price Customer Cost Placement Convenience Promotion Communication How to Write a Good Marketing Mix Analysis To follow a simple and best approach for marketing mix analysis, it is imperative to understand the purpose of this analysis. So the basic key is to analyse the companys overall marketing strategy primarily through the strategies it follows under the 4Ps of marketing Information for Marketing Mix Analysis Students may seek information regarding market mix analysis (4 Ps) from two basic sources: market and academic. For market sources, information is easily available from a companys website, business reports, newspapers/published data on marketing, independent market survey reports and, in some cases, students may visit a retail outlet to analyse a product, its pricing and promotional strategies. However, to get more specific details, marketing and advertising academic journals and secondary data in the form of case studies can be the ideal source. Developing the marketing mix Many non-profit organizations are skilled at event marketing . Events are organized to raise the funds, including dinners, dances, coffee mornings, book ales, sponsored walks and others.The pricing god the services provided by non-profit organizations may not follow the guidelines applicable to profit oriented pricing. For example the price of CE curse organized by non-profit CE center for Gypsies may be held low to encourage poor families to take advantage of this opportunity. Some non-profit organization even provide free access to services. Marketing in non-profit organizations Non-profit organization attempt to achieve some other objectives than profit. This does not mean that they are uninterested in income as they have to generate cash to survive. However their primary goal is non economic, e.g. to provide education. Marketing is of growing importance to many non-profit organizations because of the need to generate funds in an increasingly competitive arena. Even organization who rely on government sponsored grants need to show how their work is of benefit to society: they must meet the needs of their customers. Many non-profit organizations rely on membership fees or donations, which means that communication to individuals and organization .Marketing strategy A strategy gives business a defined route to follow and a clear destination. Build a marketing strategy and you will ensure that marketing is a long-term way of working, not a one-off activity. A marketing strategy provides organisation with shared vision of the future. All too often, an organisation will perform a marketing task, such a direct mail shot, then sit back and see what happens. A strategic approach will ensure that you maximise returns on your marketing spending and boost the profits of your organisation. Strategic marketing manager has a clear picture of the future anticipates changes in the market works towards clear long/term goals Non-strategic marketing manager lives day to day without planning reacts to canges in the market has only short-term objectives During the creating of the marketing strategy the marketing manager should proceed as follows: create the team review current situation set objectives plan action Market segmentation Market segmentation is a concept in economics and marketing. A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have different needs), it is homogeneous within the segment (exhibits common needs); it responds similarly to a market stimulus, and it can be reached by a market intervention. The term is also used when consumers with identical product and/or service needs are Positive market segmentation.Market segmenting is dividing the market into groups of individual markets with similar wants or needs that a company divides the market into distinct groups who have distinct needs, wants, behaviour or who might want different products services. Broadly, markets can be divided according to a numbe r of general criteria, such as by industry or public versus private although industrial market segmentation is quite different from consumer market segmentation, both have similar objectives. All of these methods of segmentation are merely proxies for true segments, which dont always fit into convenient demographic boundaries divided up into groups so they can be charged different amounts. These can broadly be viewed as positive and negative applications of the same idea, splitting up the market into smaller groups. Market segmenting is dividing the market into groups of individual markets with similar wants or needs that a company divides the market into distinct groups who have distinct needs, wants, behavior or who might want different products services. Fig positive market segmentation in group. Price Discrimination Where a monopoly exists, the price of a product is likely to be higher than in a competitive market and the quantity sold less, generating monopoly profits for the seller. Market Segmentation is Critical Segmentation can make a huge difference in understanding your market. For example, when a local computer store defines its customer segments as high-end home office and high-technology small business, its segmentation says a lot about its customers. The segmentation helps the company plan its focus on the different types of potential customers MANUFACTURER CUSTOMER RETAILER Decisions with respect to distribution channel focus on making the product available in adequate quantities at places where customers are normally expected to shop for them to satisfy their needs. Depending on the nature of the product, marketing management decides to put into place an exclusive, Summary We Partner With Our Clients to Maximize Profit and Market Share Analytic Partners delivers results-oriented consulting services including marketing mix modelling, forecasting, custom analytics, and software tools designed to: .minimum price Maximize promotion effectiveness ability Support business planning Global Network, Local Experience With offices in North America, Europe, and Asia-Pacific, our global network coupled with our extensive in-country experience allows us to deliver actionable insights at local, regional, and global levels. Client-Centric, Partnership Approach Our organizational model and operating culture is one of collaboration. We work with our clients to help drive action and fully benefit from the insights identified through Please Contact Us to learn more our work. Executive Summary3 In brief, this assignment is concerned about marketing management. It  covers in details about the concept of marketing mix with the aid of Sony  organization which I have taken as a case study in exploring the way this  organization has applied the marketing mix. In this assignment the following points are going to be discussed: Sample List of Marketing Mix being used By the organization. Find out if the marketing mix used by organization is satisfactory. My suggestion to the organization concerning the marketing mix Conclusion The customer needs, usage and  budgets, ajay has provided  several home products ranging from small packages  to big audio systems. They  boast on their Hi-Fi which deliver rich music, made  richer with preset equalizer  Ã‚  settings. Among other features which Sony boast to  offer are like, multiple disc  changers which for putting many discs at a go. Also, some even house additional  features such as the ability to handle multiple  formats, track programming and  repeat and random play.

The Underground Railroad Essay -- UGRR Slavery

Introduction Imagine yourself a slave, hungry, beaten, and sick with grief at having had your freedom, family and all that makes you human stripped from you. But then, you get word of a way out of it all. It will separate you from all whom you love, it will endanger your life, but that is the price for freedom from the slavery of the south. Fellow slaves begin acting strangely, gathering tools, clothing, and food. You look around, and all you see is a freshly washed quilt hanging out to dry. Then you begin to realize that there is a new quilt every few days, each with a new pattern, and with each quilt, your fellow slaves correspondingly perform more and more preparative tasks. So you join them, realizing this is your only chance to become human again, your chance to dupe the system and win your freedom as the ultimate prize. Finally, now that you’ve caught on to the messages contained in the quilts and spiritual songs, you see that long awaited pattern, â€Å"tumbling boxes,† and you don’t look back. From here on out, it is all relying on your instincts, and your wit. There are people that will help you, but twice as many that want to kill you. Good luck and god-speed, you have just joined the Underground Railroad, see you in Canada! The Underground Railroad was neither a railroad nor underground. It was a complex network of freed slaves, black sympathizers, and northern abolitionists. Famous names that adorned the railroad were Harriet Tubman, William Still, and Frederick Douglass, to name a few. In the heart of the South, there was an informal, yet highly complex system evolving. The institution of slavery had wrenched the hearts of too many, and now they were quietly rebelling. Named during the steam engin... ...W. Norton & Company, 1996 Siebert, Wilber H. The Undergound Railroad from Slavery to Freedom New York: Russell & Russell, 1898 Tobin, Jacquline L. Hidden in Plain View New York: Doubleday, 1999 Internet Sources: http://www.cr.nps.gov/nr/travel/underground/ http://afroamhistory.about.com/ http://www.inform.umd.edu/EdRes/Topic/Diversity/Specific/Race/Specific/African_American_Resources/Bibliographies/ugrrbib.html http://www.cr.nps.gov/aahistory/ http://www.geneseo.edu/~brl1/Photos.html http://jfg.girlscouts.org/Talk/whoami/Culture/AfricanAmerican/FreedomSquares2.htm#Crossroads http://www.histori.ca/search.do?config=htdig-en&words=underground+railroad http://www.state.vt.us/vhs/educate/urbiblio.htm http://www.ugrr.org

Move and position Essay

1:1 Outline the anatomy and physiology of the human body in relation to the importance of correct moving and positioning of individuals The anatomy which the physical structure of the body and physiology which is the normal functions of the body help individuals to move their limbs. Muscles have the power of contraction thus it produce movement of the body and allow the bones to work like hinges. When moving someone/individual it is important to remember that the muscles can only move the joint as far as the bones will allow them. 1:2 Describe the impact of specific conditions on the correct movement and positioning of an individual If an individual has suffer from a stroke this may cause loss of movement in the limbs on one side of the body (hemiplegia). In that case it is very important to remember that when you are assisting an individual with regards to dressing you need to dress the individual firstly the bad side and when undressing him/her you do the bad side lastly to prevent discomfort. Read more: Identify any immediate risks to the individual essay Therefore that mean by following this procedure you are not pulling their muscles in the wrong direction. 2:1 Describe how legislation and agreed ways of working affect working practices related to moving and positioning individuals How legislation and agreed ways of working affect working practices: Current, local, UK and European legislation affects procedures and practices. This include Manual Handling Operations Regulations 1992 (as amended 2004), Reporting of Injuries, Health and Safety at Work Act 1974 (England, Wales and Scotland) Health and Safety at Work (Northern Ireland) order 1 978, Lifting operations and lifting Equipment Regulation (1998( – LOLER, The Workplace (Health, Safety and Welfare) Regulations 1992, Diseases and Dangerous Occurrences Regulations (RIDDOR) 1995, Provision and Use of Work Equipment Regulations (PUWER) 1998, Management of Health and Safety at Work Regulations (MHSWR) 1999; Disability Discrimination Act (1995), Human Rights Act (1998). In the workplace there is Code of Practice and Conduct, Standards and Guidance relevant to individual’s role and responsibilities eg health and safety policies, moving and handling policies, moving and handling techniques, Policies on information sharing, risk assessment documentation, individual care plans, infection control procedures, recording and reporting procedures ect. All these policies and procedures can affect our working practices for example Manual and Handling is about supporting the weight of someone or moving them yourself by using an equipment, If you do not carry this procedures safely it could result injury to self, to service user and other individual that are working with you. The Health and Safety Work Act (1974) state that 50% or all accident reported each year are from assisting people with manual and handling. The regulation that are set impose duties on employers, self- employed and employees, they state that employers must avoid all hazardous manual handling activities where it is practical to do so. Employees must follow the work system set by the employer to promote care for the health and safety of self and others, comply with the requirement imposed on the employer, never misuse or interfere with anything provided for health, safety and welfare. Also use material or equipment only according to recommended procedures. 2:2 Describe what health and safety factors need to be taken into account when moving and positioning individual and any equipment used to do this Health and safety factors that need to take into account when moving and positioning individual and any equipment used to do this are as follows: Environmental hazards: wet or slippery floor, wires that are hanging or are on the floor and items in the immediate area that could cause a trip or a fall or preventing you to move freely when using equipment, precautions for infection prevention and controls, ensuring any equipment is ready for use and fault free, individual trained in the use of any equipment and have the skills for the moving and positioning required; any factors that might affect the individual’s ability to move or position others eg physical disability or injury, pregnancy or other medical condition; procedures to minimise risk of injury (back injury) to the individual carrying out the moving and handling; importance of not dragging including effect on pressure sores; importance of wearing suitable clothing that allows free movement when bending or stretching; suitable, safe footwear, equipment eg hoists, slides, slide sheets, slings, pillows. 3:3 Identify any immediate risks to the individual: The immediate risks to the individual are as follows environmental factors, equipment, service user and person involved in the moving and handling. The service user could be in danger or harm if procedures has not carried out correctly, individual could be at risk of infection, it could cause pain, discomfort or friction from moving, not having proper moving and handling techniques could be a risk to individual. Those assisting in the moving and handling, others within the environment and servicer. Equipment can be faulty. Risk can occur any time at your work place that why it is important to always check and identify risks and try to correct it straight away ( ie) if you are using a sling to hoist a service user and it has a tear on it no matter how small the risk is, if it is not being corrected straight away this could lead to a big risk and may cause detrimental damage to self, service user and others involved. Therefore a risk assessment plan should be in place so that it can be changed and implement as to requirement of service user’s needs. 3:4 Describe actions to take in relation to identified risks Action that needs to be taken in relation to identified risk are as follows: To report it to Nurse in Charge on duty or Manager so that risk assessment plan can be updated. Ensure service user and all people involved in the care are made aware of the changes, ensure staff are implement procedures according the update risk assessment. Ensure the plan design comply with the trust requirement policy and staff are working within those guidelines. Communicating with the team to find out from staff whether the plan in place are working or any changes needs to be done. 3:5 Describe what action should be taken if the individual’s wishes conflict with their plan of care in relation to health and safety and their risk assessment Policy and procedures in relation to moving and handling may conflict with service user wishes. Due accident that happening in workplace due to lifting. Many workplace has now adopted NO-Lifting policy which means that hoists are to use according to their needs. However on many occasions service user do not want to be hoisted and if dealt with it incorrectly, it could leave service user feeling scared, undignified, humiliated, distressed and degraded. As much as employees has to follow policies but you find yourself in trouble due to basic human right may have been violated. .To prevent conflict between service user and workplace policies relating moving and positioning you must involve service user in their own risk assessment and mobility service plan if appropriate. . Risk assessment to be focus on service user needs only on Employer needs. . Patient Centred Care Plan with agreement to service user taking into account requirement needs. . Wishes of service user need to be balanced to ensure employer are not putting themselves at risk through moving and positioning activities. By involving service user in their care this will promote independence, autonomy and dignity. Service user may change and mobility can improve or deteriorate – which may lead changes to their mind on how they wish to be moved or positioned. If their wishes conflict with their plan of support, it is important to document this in the service user care plan and inform the manager and outside agency that are involved in the care of the service user. 6:1Describe when advice and/or assistance should be sought to move or handle an individual safely You would seek advice: . When individual that need moving has preferences that conflict with safe practice. . When risk cannot be dealt with . When equipment appears to be worn, damaged or unsafe to use . When techniques or equipment used require more than one person to use it safely . When working unaided would exceed personal handling limit . When individual care plan and/or risk assessment cannot be follow as planned . When Organisational policies and procedures cannot be followed. 6:2 Describe what sources of information are available about moving and positioning Sources about moving and positioning is available within the work setting such as policies, procedures and manuals, there is also advice from other practitioners such as nurse, welfare officer, physiotherapist or team advising on health and safety eg back care, sources external to the setting including local authority, primary care trust and organisations promoting health and safety and caring for those with physical disability, Back care advisor (BCA).

Coconut Oil

Coconut oil is a popular nutritional oil derived from the flesh of matured coconuts. Coconuts have long been a primary source of food throughout the tropics and their many industrial and cosmetic applications have made them a valuable commodity. Coconut oil is heat stable, making it suitable for cooking at high temperatures, it’s slow to oxidize, resists rancidity and has a shelf life of approximately two years or more (virgin coco creme created through a wet-milling process has an indefinite shelf life). Coconut oil’s compositionCoconuts have a variety of health benefits due to their fibre and nutritional content, but it’s the oil that makes them a remarkable source of food and medicine. Coconut oil has definitely earned its reputation as the healthiest oil in the world despite the fact that its high saturated fat content was once falsely claimed to be unhealthy. What makes coconut oil different? Oils and fats are composed of molecules known as fatty acids. They are classified either according to saturation or based on molecular length and size of the carbon chain within each fatty acid.Monounsaturated fats and polyunsaturated fats are an example of the first class. The second classification is based on molecular size or length of the fatty acid’s carbon chain. Long chains of carbon atoms consist of each fatty acid with an attached hydrogen atom. There are short chain fatty acids known as SCFA, medium chain fatty acids (MCFA) such as coconut oil and long chain fatty acids (LCFA). Whether unsaturated or saturated, the majority of fats and oils in our diet are composed of long chain fatty acids.In fact, a majority of the fatty acids commonly consumed are LCFA. Coconut oil is predominantly medium-chain fatty acid (MCFA) and the effects of the MCFA in coconut oil are distinctly different from the LCFA found in other foods. In fact, the saturated and unsaturated fat in milk, eggs, meat and even in plants and most vegetable oils are made of LCFA. Why is this relevant? It’s important because our bodies respond and metabolize each fatty acid differently. The MCFA found in coconut oil makes it special because these fatty acids don’t have a negative effect on cholesterol.In fact, they’re known to lower the risk of heart disease and atherosclerosis. There are only few dietary sources of MCFA, and one of the best sources by far is coconut oil. The liver and gall bladder don’t need to digest and emulsify MCFA, resulting in instant energy, increased metabolic rate and subsequently greater heat production and increased circulation. Anyone with an impaired fat digestion or removed gallbladder will benefit from coconut oil as this oil is  easily digested. Lauric acid Many of coconut oil’s health benefits are attributed to its lauric acid.Lauric acid in the body is converted into monolaurin, a compound that’s highly toxic to viruses, bacteria, fungi and other microorganisms because of its ability to disrupt their lipid membranes and virtually destroy them. Monolaurin is effective for treating candida albicans, fungal infections and athlete’s foot. It also targets bacterial infections and viruses like measles, influenza, hepatitis C and even HIV—researchers from the Philippines are studying the effectiveness of lauric acid against HIV/AIDS due to its strong antiviral properties.Moreover, lauric acid is non-toxic, making it a better alternative to modern drugs prescribed for viruses, fungal and bacterial infections. Without lauric acid, monolaurin cannot be produced by the body. Breast milk is the only other source of lauric acid, which could explain the lower incidence of infections among breast-fed infants. Regular consumption of coconut oil has also been found to boost immunity and reduce the frequency of sickness. The health benefits of coconut oilHair care  Ã¢â‚¬â€œ The unique fatty acids in coconut oil have a small molecular structure and pas s freely into the hair’s cell membrane, allowing the oil to penetrate the hair’s shaft, which brings out the deep conditioning from within as compared to other conditioners that work from the outside in. Massaging the oil into the scalp can offer relief from dandruff. Dandruff is caused by dry skin or an internal fungal condition that reached the scalp. With regular use, coconut oil can kill the fungus and eliminate dandruff issues. For  deep hair conditioning, a teaspoon or two on damp hair left for as long as possible can give a nice shine.Leave it on overnight and see startling results. Skin care  Ã¢â‚¬â€œ Coconut oil is an excellent skin conditioner that contains medium-chain triglycerides, naturally occurring fats which deeply penetrate, moisturize and act as a protective barrier against environmental and free radical damage. The oil also provides sun protection by screening 20 per cent of ultraviolet exposure. Coconut oil is rich in antioxidants and the natur al microbial and antibacterial agents caphrylic and capric acids. Its ability to smooth the skin while infusing with antioxidants make it a perfect anti-aging moisturizer.Moreover, it contains vitamin E, another antioxidant popular for hastening the recovery of skin abrasions, burns and other trauma. Weight loss  Ã¢â‚¬â€œ Medium-chain fatty acids found in coconut oil can speed up metabolism faster than long-chain fatty acids because they are easily digested and converted into energy. In fact, a  study reported  medium-chain fatty acids to be three times more effective in raising metabolism than long-chain fatty acids, leading researchers to conclude that effective weight loss can be achieved by replacing long-chain fatty acids with medium-chain fatty acids.Natural remedy for pneumonia  Ã¢â‚¬â€œ The American College of Chest Physicians found that coconut oil offers pneumonia patients faster and more complete relief from symptoms. This could be a welcome development for many a s this means a shortened hospital stay, lower medical expenses and lower exposure for the patient to a hospital environment. Moreover, it’s an  inexpensive addition to traditional antibiotics  and has no known side effects.Lowers risk of diabetes, heart disease and improves cholesterol levels  Ã¢â‚¬â€œ In a study of 20 to 40-year-old women, half were instructed to take a 30 ml soybean oil supplement while the other half were instructed to take a 30 ml coconut oil supplement while maintaining a moderate exercise routine over a 12-week period. Results showed that although both groups of women had a decrease in body mass index (BMI), only the women who were taking coconut oil showed a notable decrease in waist circumference, significantly lowering the risk of conditions like type II diabetes and heart disease.Furthermore, the study also showed that the subjects who experienced an improvement in their cholesterol profile along with higher HDL levels and higher HDL to LDL ra tio were the ones taking coconut oil. Those taking soybean oil did not receive the  same benefits  but reflected a higher total cholesterol as well as higher LDL cholesterol lower, lower HDL cholesterol and a lower HDL to LDL ratio. Assists in bone health and chronic fatigue  Ã¢â‚¬â€œ Research has found coconut oil to help prevent osteoporosis because it helps in the nutrient absorption of minerals such as calcium and magnesium – important minerals that fight steoporosis. Moreover, the medium-chain fatty acids in coconut oil  produce energy  rather than body fat, thereby improving metabolism and preventing fatigue. The oil has also been shown to destroy organisms in the body that sap its strength and contribute to the condition of fatigue. Alzheimer’s Disease  Ã¢â‚¬â€œ Dr. Mary Newport, after failing to get treatment for her husband’s dementia, discovered that coconut oil contained natural medium-chain triglyceride (MCT). The same substance was used in a drug trial her husband failed to qualify for.So, she gave her husband 1 tbsp. of coconut oil twice a day for a month and a half and saw him recover almost completely. Other benefits: †¢ Protects against cancer, HIV and other infectious diseases †¢ Kills bacteria and parasites like tapeworm and liver flukes †¢ Eases acid reflux and aids in proper bowel function †¢ Lowers incidence of hemorrhoids †¢ Heals and relieves intestinal problems †¢ Soothes earaches †¢ Deals with symptoms connected with prostate enlargement †¢ Strengthens the liver and protects against degeneration Reduces incidence of epileptic seizures †¢ Reduces joint and muscle inflammation †¢ Eases neuropathies and itching from diabetes. How much oil should be taken? According to researchers, an adult should consume around 3 1/2 tbsp. of coconut oil daily: an amount equal to the MCFA a nursing infant would receive in one day. The benefits of coconut oil are derived fr om the nutritional value of medium-chain fatty acids (MCFA’s), and the best comparison in nature as to the percentage of MCFA consumed in a diet is in human breast milk.For those who aren’t used to having coconut oil in their diet, it’s best to start out with a smaller amount and see how the body reacts before following the recommended amount. Does coconut oil have any adverse side effects? Coconut oil has no known side effects. However, if you’re used to a low-fat diet, a common adverse reaction would be diarrhea. It’s probably not advisable to start with a large amount right away. Spreading the recommended amount over the course of one day and building up to a larger dose can help to avoid unwanted effects.In coconut-producing countries, it’s considered beneficial for pregnant and lactating women to enjoy coconut oil; Westerners used to a low-fat diet, however, are cautioned not to experiment with coconut oil while pregnant if the body is not used to it. If you’ve been consuming coconut oil regularly with no adverse reactions, there’s no reason to discontinue consumption. Read more at  http://www. themindfulword. org/2012/coconut-oil-health-benefits/#XF4RhFfeAcAAu3hx. 99 Coconut Oil Coconut oil is a popular nutritional oil derived from the flesh of matured coconuts. Coconuts have long been a primary source of food throughout the tropics and their many industrial and cosmetic applications have made them a valuable commodity. Coconut oil is heat stable, making it suitable for cooking at high temperatures, it’s slow to oxidize, resists rancidity and has a shelf life of approximately two years or more (virgin coco creme created through a wet-milling process has an indefinite shelf life). Coconut oil’s compositionCoconuts have a variety of health benefits due to their fibre and nutritional content, but it’s the oil that makes them a remarkable source of food and medicine. Coconut oil has definitely earned its reputation as the healthiest oil in the world despite the fact that its high saturated fat content was once falsely claimed to be unhealthy. What makes coconut oil different? Oils and fats are composed of molecules known as fatty acids. They are classified either according to saturation or based on molecular length and size of the carbon chain within each fatty acid.Monounsaturated fats and polyunsaturated fats are an example of the first class. The second classification is based on molecular size or length of the fatty acid’s carbon chain. Long chains of carbon atoms consist of each fatty acid with an attached hydrogen atom. There are short chain fatty acids known as SCFA, medium chain fatty acids (MCFA) such as coconut oil and long chain fatty acids (LCFA). Whether unsaturated or saturated, the majority of fats and oils in our diet are composed of long chain fatty acids.In fact, a majority of the fatty acids commonly consumed are LCFA. Coconut oil is predominantly medium-chain fatty acid (MCFA) and the effects of the MCFA in coconut oil are distinctly different from the LCFA found in other foods. In fact, the saturated and unsaturated fat in milk, eggs, meat and even in plants and most vegetable oils are made of LCFA. Why is this relevant? It’s important because our bodies respond and metabolize each fatty acid differently. The MCFA found in coconut oil makes it special because these fatty acids don’t have a negative effect on cholesterol.In fact, they’re known to lower the risk of heart disease and atherosclerosis. There are only few dietary sources of MCFA, and one of the best sources by far is coconut oil. The liver and gall bladder don’t need to digest and emulsify MCFA, resulting in instant energy, increased metabolic rate and subsequently greater heat production and increased circulation. Anyone with an impaired fat digestion or removed gallbladder will benefit from coconut oil as this oil is  easily digested. Lauric acid Many of coconut oil’s health benefits are attributed to its lauric acid.Lauric acid in the body is converted into monolaurin, a compound that’s highly toxic to viruses, bacteria, fungi and other microorganisms because of its ability to disrupt their lipid membranes and virtually destroy them. Monolaurin is effective for treating candida albicans, fungal infections and athlete’s foot. It also targets bacterial infections and viruses like measles, influenza, hepatitis C and even HIV—researchers from the Philippines are studying the effectiveness of lauric acid against HIV/AIDS due to its strong antiviral properties.Moreover, lauric acid is non-toxic, making it a better alternative to modern drugs prescribed for viruses, fungal and bacterial infections. Without lauric acid, monolaurin cannot be produced by the body. Breast milk is the only other source of lauric acid, which could explain the lower incidence of infections among breast-fed infants. Regular consumption of coconut oil has also been found to boost immunity and reduce the frequency of sickness. The health benefits of coconut oilHair care  Ã¢â‚¬â€œ The unique fatty acids in coconut oil have a small molecular structure and pas s freely into the hair’s cell membrane, allowing the oil to penetrate the hair’s shaft, which brings out the deep conditioning from within as compared to other conditioners that work from the outside in. Massaging the oil into the scalp can offer relief from dandruff. Dandruff is caused by dry skin or an internal fungal condition that reached the scalp. With regular use, coconut oil can kill the fungus and eliminate dandruff issues. For  deep hair conditioning, a teaspoon or two on damp hair left for as long as possible can give a nice shine.Leave it on overnight and see startling results. Skin care  Ã¢â‚¬â€œ Coconut oil is an excellent skin conditioner that contains medium-chain triglycerides, naturally occurring fats which deeply penetrate, moisturize and act as a protective barrier against environmental and free radical damage. The oil also provides sun protection by screening 20 per cent of ultraviolet exposure. Coconut oil is rich in antioxidants and the natur al microbial and antibacterial agents caphrylic and capric acids. Its ability to smooth the skin while infusing with antioxidants make it a perfect anti-aging moisturizer.Moreover, it contains vitamin E, another antioxidant popular for hastening the recovery of skin abrasions, burns and other trauma. Weight loss  Ã¢â‚¬â€œ Medium-chain fatty acids found in coconut oil can speed up metabolism faster than long-chain fatty acids because they are easily digested and converted into energy. In fact, a  study reported  medium-chain fatty acids to be three times more effective in raising metabolism than long-chain fatty acids, leading researchers to conclude that effective weight loss can be achieved by replacing long-chain fatty acids with medium-chain fatty acids.Natural remedy for pneumonia  Ã¢â‚¬â€œ The American College of Chest Physicians found that coconut oil offers pneumonia patients faster and more complete relief from symptoms. This could be a welcome development for many a s this means a shortened hospital stay, lower medical expenses and lower exposure for the patient to a hospital environment. Moreover, it’s an  inexpensive addition to traditional antibiotics  and has no known side effects.Lowers risk of diabetes, heart disease and improves cholesterol levels  Ã¢â‚¬â€œ In a study of 20 to 40-year-old women, half were instructed to take a 30 ml soybean oil supplement while the other half were instructed to take a 30 ml coconut oil supplement while maintaining a moderate exercise routine over a 12-week period. Results showed that although both groups of women had a decrease in body mass index (BMI), only the women who were taking coconut oil showed a notable decrease in waist circumference, significantly lowering the risk of conditions like type II diabetes and heart disease.Furthermore, the study also showed that the subjects who experienced an improvement in their cholesterol profile along with higher HDL levels and higher HDL to LDL ra tio were the ones taking coconut oil. Those taking soybean oil did not receive the  same benefits  but reflected a higher total cholesterol as well as higher LDL cholesterol lower, lower HDL cholesterol and a lower HDL to LDL ratio. Assists in bone health and chronic fatigue  Ã¢â‚¬â€œ Research has found coconut oil to help prevent osteoporosis because it helps in the nutrient absorption of minerals such as calcium and magnesium – important minerals that fight steoporosis. Moreover, the medium-chain fatty acids in coconut oil  produce energy  rather than body fat, thereby improving metabolism and preventing fatigue. The oil has also been shown to destroy organisms in the body that sap its strength and contribute to the condition of fatigue. Alzheimer’s Disease  Ã¢â‚¬â€œ Dr. Mary Newport, after failing to get treatment for her husband’s dementia, discovered that coconut oil contained natural medium-chain triglyceride (MCT). The same substance was used in a drug trial her husband failed to qualify for.So, she gave her husband 1 tbsp. of coconut oil twice a day for a month and a half and saw him recover almost completely. Other benefits: †¢ Protects against cancer, HIV and other infectious diseases †¢ Kills bacteria and parasites like tapeworm and liver flukes †¢ Eases acid reflux and aids in proper bowel function †¢ Lowers incidence of hemorrhoids †¢ Heals and relieves intestinal problems †¢ Soothes earaches †¢ Deals with symptoms connected with prostate enlargement †¢ Strengthens the liver and protects against degeneration Reduces incidence of epileptic seizures †¢ Reduces joint and muscle inflammation †¢ Eases neuropathies and itching from diabetes. How much oil should be taken? According to researchers, an adult should consume around 3 1/2 tbsp. of coconut oil daily: an amount equal to the MCFA a nursing infant would receive in one day. The benefits of coconut oil are derived fr om the nutritional value of medium-chain fatty acids (MCFA’s), and the best comparison in nature as to the percentage of MCFA consumed in a diet is in human breast milk.For those who aren’t used to having coconut oil in their diet, it’s best to start out with a smaller amount and see how the body reacts before following the recommended amount. Does coconut oil have any adverse side effects? Coconut oil has no known side effects. However, if you’re used to a low-fat diet, a common adverse reaction would be diarrhea. It’s probably not advisable to start with a large amount right away. Spreading the recommended amount over the course of one day and building up to a larger dose can help to avoid unwanted effects.In coconut-producing countries, it’s considered beneficial for pregnant and lactating women to enjoy coconut oil; Westerners used to a low-fat diet, however, are cautioned not to experiment with coconut oil while pregnant if the body is not used to it. If you’ve been consuming coconut oil regularly with no adverse reactions, there’s no reason to discontinue consumption. Read more at  http://www. themindfulword. org/2012/coconut-oil-health-benefits/#XF4RhFfeAcAAu3hx. 99