Money - The True Force Behind Braham Stokers Dracula...

Money - The True Force Behind Dracula In Dracula (1897), Bram Stoker explores the wonderful power of money (Stoker 341). Through the actions of Van Helsing and the Army of Light Stoker ponders What can it not do when it is properly applied; and what it might do when basely used! (341) through Draculas machinations. Though one does not usually associate a vampire with a bank statement, Dracula utilizes the power of money as well as his abilities to turn into dust and bats. By granting Dracula the same influence of the blessed buck that the Army of Light uses to acquire information, Stoker augments the Counts threat to British society and allows him to function as not only a creature of the night but as a person†¦show more content†¦In his search for Draculas boxes, Harker bribes nearly everyone he encounters; A half-crown tip put the deputys knowledge at my disposal (252) and another man provides information because Harker treats him wery ansome (251) and gives him half a sovereign. Harkers behaviour during this pursuit of Dracula differs greatly from the beginning of the novel when he travels to Transylvania. While journeying to Draculas castle, Harker does not bribe the local peasants for information about the Count, even when they begin acting suspiciously whenever Harker mentions to where he travels. He only receives his money in the middle of the book, so perhaps Harker does not feel as though he may control the lower-class people as he does later in the novel. Dracula, however, does wield this kind of power in Transylvania. When Harker arrives at his hotel in Bistritz he discovers that Dracula has all ready paid for his room. Even though the owners of the hotel know the stories of Count Dracula and believe them, the old couple still cooperates with his plans because he pays them enough. Dracula also has a ...great heap of gold in one corner - gold of all kinds, Roman, and British, and Australian, and Hungarian, and Greek and Turkish money (47), which suggests that he has

Teen Pregnancy Essay - 1667 Words

Teenage pregnancy has long been acknowledged as an important health, social and economic problem in the United States, one that creates hardships for women and families and threatens the health and well-being of women and their infants. Unintended pregnancies span across age, race and religion, with a specific negative impact among the teenage population. According to the Center for Disease Control (CDC, 2016) In 2015, a total of 229,715 babies were born to women aged 15–19 years, for a birth rate of 22.3 per 1,000 women in this age group. Birth rates are also higher among Hispanic and African American adolescents than any other race. In 2014, Hispanic adolescent females ages 15-19 had the highest birth rate of 38 births per 1,000†¦show more content†¦Furthermore, the article displays initiative programs to help prevent teenage pregnancy. These programs include The Comprehensive Adolescent Pregnancy Prevention (CAPP) and Personal Responsibility Education Program (PRE P) are programs funded by the New York State Department of Health, it is designed to serve our community (Smithbattle, 2012). It provides awareness to the public on the issues of teenage pregnancy and ways to prevent this issue. Although the article focuses on preventive measures, it also includes programs to help young teen mothers such as Woman, Infant, Children (WIC) food services and the Nurse Family Partnership program. WIC is a federal assistance program intended for healthcare and nutrition of low-income pregnant women, breastfeeding women, and children under the age of five. The Nurse Family Partnership is a program for first time mothers. First time mothers are assigned a professional nurse that will visit their home up to twice a month for two years. The nurse is able to provide support, guidance and resources to first time mothers. In order to reduce the prevalence of a teenager becoming unintentionally pregnant, prevention through education and awareness is vital in re ducing this statistic that burdens our local community. BS Essentials and ANA Standards of Practice and How It Relates to This Issue The AmericanShow MoreRelatedTeen Pregnancy Essay2181 Words   |  9 PagesPregnancies are a wonderful thing. Just imagine being able to create another human being and bringing it into the world. Although this may be what the majority of mothers think, teen moms may have a different perspective. They might have been forced into pregnancy and the child may be a reoccurring thought of what happened to her. Chances are the teen will love her baby in the long run, but in the beginning the teen most likely had different views. Teen pregnancy is a worldwide problem that needsRead MoreTeen Pregnancy Essay1019 Words   |  5 PagesTeen Pregnancy Nearly thirteen percent of all births in the United States were teenage girls from the ages fifteen to nineteen. Almost one million teenagers become pregnant each year and about 485,00 give birth. In many situations the answer to keeping a relationship going is to have a good sex life. Most teen relationships are based on sex. This is one of the main reasons why teenage birth rates are so high. I am a good person to make a case for this topic because I have witnessed from a familyRead MoreEssay on Teen Pregnancy1041 Words   |  5 PagesIt has been said that teens across the world have not been receiving enough sex education. This has led to many issues with teens becoming pregnant, which most of the time is unanticipated. Teenage pregnancy has been a social problem throughout the world for a number of decades now. Many studies have been completed in several countries that pertain to the amount of teens and the types of teens who are becoming pregnant. Rates among teens had bee n declining for some time, but are starting to takeRead MoreTeen Pregnancy Essay1364 Words   |  6 PagesWhat is teen pregnancy? Teenage pregnancy, also known as adolescent pregnancy, is pregnancy in females under the age of 20. A female can become pregnant from sexual intercourse after she has begun to ovulate, which can be before her first menstrual period but usually occurs after the onset of her periods. There are many reasons why teens end up pregnant at such a young age. These reasons consist of family related problems, the lack of being taught about safe sex in school and by parents at homeRead MoreTeen Pregnancy Essay1426 Words   |  6 Pageswhat is going to help reduce the alarmingly high rate of teen pregnancies has not ceased. Many argue over whether abstinence-only should be taught in high school and if it is the key to reducing the high teen pregnancy rate. From my standpoint, I believe that it should be taught. However, it should be accompanied by the teachings of birth control along with other contraceptives and how to use them. The fact of the matter is that teen pregnancies continue to be a prevalent problem and teaching abstinenceRead MoreTeen Pregnancy Essay915 Words   |  4 PagesTeen Pregnancy Over the past two decades, the rates of teen pregnancy have grown dramatically. According to the Prevention of Teen Pregnancy, approximately every thirty-one seconds ateenager becomes pregnant in the United States. This is unbelievable, however that is the truth that no one can deny. Many people think that teen pregnancy dont effect them unless they get pregnant or one of the family members in teenage get pregnant. However teen pregnancy really affects our communities and countryRead More Teen Pregnancy Essay643 Words   |  3 Pagesdifficulties that come with an unplanned pregnancy in teens can have a profound effect on their life. Their physical, social, mental, and emotional health will all be affected by a sudden change in the course of their life. Teens impacted with an unplanned pregnancy will have to give up many things in order to be a parent. In addition, they will have to take on many more responsibilities that accompany pregnancy and parenthood. All in all, having an unplanned pregnancy and becoming a parent introduceRead MoreTeen Pregnancy Essay1314 Words   |  6 Pages(Hamilton, B.E.). That’s nearly 750,000 teen pregnancies every year. According to, â€Å"11 facts about teen pregnancy† less than 2% of teen moms earn a college degree by age 30 (Par. 2 5). There are many reasons for this and the best way to help limit teen pregnancy would be to require parents to attend teen pregnancy prevention meetings held by schools. One of the many problems is that most teens are not well informed about the troubles of being a teen parent. They don’t understand how it willRead MoreEssay On Teen Pregnancy1590 Words   |  7 PagesTeen Pregnancy Task 1 Teenage pregnancy has been around for thousands of years, and in the past was in fact an ideal among societies of past times, such as the Ancient Greeks, the Medieval Era, and even as late as the 20th century. Teenage women were thought to be at the prime age for baring children, and often as soon as they were married, fell pregnant. However, in this era, women have more opportunities to go further and reach higher in life, they have the chance to be successful, and to rivalRead More Teen Pregnancy Essay710 Words   |  3 PagesPrevent Teen Pregnancy nbsp;nbsp;nbsp;nbsp;nbsp; After reading Martha Balash’s article, Schools Can Help to Prevent Teen Pregnancy. Balash has put time and effort into this proposal on stopping Teen Pregnancy. I think Balash’s introduction is very effective because she goes straight to the facts. She doesn’t try to mislead you with any false facts. She goes straight to the point and the point is to prevent teen pregnancy. Balash tells that schools has more influence over teen pregnancy than what

Crime Victims and Justice

Question: Discuss about theCrime Victims and Justice. Answer: The aim is to determine the effectiveness of the Youth Justice Group Conferencing (YJGC) in providing effective diversions for the young people from the intense supervision of the courts outcome, reducing the seriousness and the frequency of again offending young people to provide victim satisfaction in relation to criminal justice process. In this assignment there is discussion on the strengths and weaknesses of the youth group conferencing. Advantages and the Disadvantages of Youth Group Conferencing Youth Group Conferencing is a police play an active role. There is a very brief span delay between offence and the conference (Johnstone 2013). No criminal charges are applicable at the diversion of the conference. At the same time there are certain cons with the diversion of the conference, the police are usually not well trained to indentify things in relation to imparting in formations to the offender or their family. The arrangements made are very limited to protect the offender and his rights. Another main disadvantage is that the person being arrested may also agree for the conference even though there in sufficient evidence (Zehr 2015). Another advantage that can be pointed out is the reduction in the net-widening as conferencing resulted in conviction. There were various improved mechanisms brought forward for the protection of the rights of the offender. Conferencing would aim to address the problems of the offender than provide the redress for the offence. On the other hand Van and Strong (2014) disadvantages lied in the amount of preparatory work that had to be done before the conferencing. Major delays were made in making arrangements for the conference which resulted in longer duration of time that arose between the offence and the disposition. Youth Group Conferencing has the following advantages, only few of the sexual assault cases are dealt within the criminal justice system. Youth Group Conferencing does not help those who do not report such issues. Some people do not report such issue due the impact it makes on their family. The rate of prosecutions is relatively less also the rate of convictions is usually less for the young offenders (Zehr 2015). Conferencing under this observes the need for retributions. Most of the time the criminal justice system fails to meets the needs of the victims. Conclusion Youth Group Conferencing has aimed at reducing the number of problems in Australia. Although, the solution to every problem is not mentioned in the Youth Group Conferencing. The Group Conferencing process is made to direct the issues that contribute to make the young offenders behaviour better and analyse the Juvenile Justice data to examine the outcome. The police and the court are purely responsible for the Conferencing process. Reference List: Johnstone, G. (2013).Restorative justice: Ideas, values, debates. Routledge. Van Ness, D. W., Strong, K. H. (2014).Restoring justice: An introduction to restorative justice. Routledge. Zehr, H., 2015.Changing lenses: restorative justice for our times. Zehr, H., 2015.The little book of restorative justice: Revised and updated. Skyhorse Publishing, Inc..

The Island of Dr Moreau free essay sample

For many humans, it is easy to feel sympathy for others who are in a difficult situation if you have been a similar place before. We can relate to their feelings, and we understand the pain that they are going through. Emotions are something that only the human brain can truly comprehend. However, sometimes it is difficult to fathom the idea that animals and other creatures on earth feel pain similar to what humans feel. In the short novel The Island of Doctor Moreau written by H. G. Wells, that emotion is clearly felt by the Beast folk of the island. The pain felt by the creatures and felt by the narrator, Prendick, shows how similarly humans and animals experience emotion. This is because Dr. Moreau changes the natural way of life with his vivisection experiments, causing the animals to have more human-like emotions and characteristics. Humans do not feel sympathy for the suffering of other life forms until they display emotions similar to that of humans, because humans do not have any other connections to them. We will write a custom essay sample on The Island of Dr Moreau or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Island of Dr. Moreau has a mysterious tone throughout much of the novel. The audience is left in the dark about what exactly the doctor was doing for his experiment. It is very clear that during his time on the island, Prendick feels uncomfortable and frightened by the Beast folk of the island, mainly because he does not understand what or who they are. He is concerned with only his own life, and it seems as though he would not feel badly if he had to hurt one of the beasts in order to protect himself. There is one point where Prendick is approached by a â€Å"grotesque half-bestial creature† (27), and he â€Å"regretted that [he] was unarmed† (28). However, when he discovers that the creatures of the island have characteristics similar to his own, he begins to empathize with them. After Prendick hears the yells of the puma that resemble the cry of a human man, he makes a visible effort to seek comfort from the creatures, especially since he seems to be more frightened of Montgomery and Moreau. When seeking shelter and food, he convinces himself â€Å"I might perhaps find them friendly, find some handle in their minds to take hold of. I did not know yet how far they were from the human heritage I ascribed to them† (40). Because the creatures displayed human-like characteristics, such as the way that they cried and the fact that they could speak, Prendick began to feel sympathy for the suffering that they were going through. â€Å"It is when suffering finds a voice and set our nerves quivering that this pity comes troubling us† (37). From the moment that Prendick arrives on the island, the audience learns that Dr. Moreau is â€Å"itching to get to work again† (20) and that his â€Å"little establishment contains a secret or so† (21). There are talks of scientific experiments, and Prendick knows that the name Moreau is familiar to him. Moreau has established a set of Laws on the island that all of the creatures must follow, which in essence teaches them the way to behave that he believes to be morally correct. Moreau even states that, â€Å"Very much indeed of what we call moral education is such an artificial modification and perversion of instinct† (76). Perversion is the alteration of something from its natural course, which is entirely what Dr. Moreau’s process of vivisection is all about. He wanted to create a new era of science to change the world, and by teaching the creatures on the island how to behave, he is doing exactly that. He believes that it is the role of a leader (in this case, himself) to teach others how to behave and to teach them about morals. There is the possibility that Moreau had wanted to teach his newly created Beasts the Law of the Land, which are his own personal morals, in an effort to lessen the differences between humans and animals. The role of pain and suffering is quite prevalent through out the course of the novel. While Dr. Moreau is trying to start a new era of scientific findings, he was also closing the gap of emotional differences between animals and humans. It is difficult to attempt to relate to anyone when they haven’t felt the same sort of emotions, which is why Prendick initially is frightened of the Beast folk. Humans will feel no sympathy for other forms of life, unless they are able to relate to them.

Free Essays on Hemmingways Heroic Code

In many of Hemmingway’s novels, the main character of the story follows a set of rules or guidelines for conduct known as a heroic â€Å"code.† In this code, the following principal ideals are present, honor, courage, and endurance in a life filled with stress, misfortune, and pain. The hero’s world is often violent and disorderly, and this world of gets the best of the character in the end. In following the â€Å"code† the hero finds fulfillment and helps prove his manhood and self worth. These heroes are involved in a constant battle with not only themselves or another physical being but fate itself, which proves to overcome all eventually. In both of Hemmingway’s novels, â€Å"Old Man and the Sea† and â€Å"A Farewell to Arms,† the heroic figure of the story shows though fighting and overcoming a supreme ordeal in the end both face certain tragedy. Hemmingway’s â€Å"The Old Man and the Sea† is a story about an old Cuban fisherman, Santiago, who goes through the most difficult struggle of and for his life. In his small village, Santiago is the center of banter and pity among the other fisherman. Eighty-four days had past and he had not caught a fish but continued the extremely hard work of packing up and going out in the morning, spending the day on the water with limited food and drink then coming home packing up all his gear with nothing to show for it. The work involved in being a fisherman in this village is a lot for a young man let alone old Santiago. Also there were no rods or reels, each fish taken is caught on a hook at the end of a line, which rests in your hands. He had a young friend, Manolin, who was sent by his parents to work with other fishermen because of the old mans lack of success. One day Santiago planned to sail into deeper water hoping for better chances of catching a prized fish. Ea rly on he catches a small tuna and uses a fresh cut piece of flesh to bate one of his hooks. Now, deeper in the s... Free Essays on Hemmingway's Heroic Code Free Essays on Hemmingway's Heroic Code In many of Hemmingway’s novels, the main character of the story follows a set of rules or guidelines for conduct known as a heroic â€Å"code.† In this code, the following principal ideals are present, honor, courage, and endurance in a life filled with stress, misfortune, and pain. The hero’s world is often violent and disorderly, and this world of gets the best of the character in the end. In following the â€Å"code† the hero finds fulfillment and helps prove his manhood and self worth. These heroes are involved in a constant battle with not only themselves or another physical being but fate itself, which proves to overcome all eventually. In both of Hemmingway’s novels, â€Å"Old Man and the Sea† and â€Å"A Farewell to Arms,† the heroic figure of the story shows though fighting and overcoming a supreme ordeal in the end both face certain tragedy. Hemmingway’s â€Å"The Old Man and the Sea† is a story about an old Cuban fisherman, Santiago, who goes through the most difficult struggle of and for his life. In his small village, Santiago is the center of banter and pity among the other fisherman. Eighty-four days had past and he had not caught a fish but continued the extremely hard work of packing up and going out in the morning, spending the day on the water with limited food and drink then coming home packing up all his gear with nothing to show for it. The work involved in being a fisherman in this village is a lot for a young man let alone old Santiago. Also there were no rods or reels, each fish taken is caught on a hook at the end of a line, which rests in your hands. He had a young friend, Manolin, who was sent by his parents to work with other fishermen because of the old mans lack of success. One day Santiago planned to sail into deeper water hoping for better chances of catching a prized fish. Ea rly on he catches a small tuna and uses a fresh cut piece of flesh to bate one of his hooks. Now, deeper in the s...

How You Should Be Launching Your Books

How You Should Be Launching Your Books How You Should Be Launching Your Books in 2015 - An Interview with Eliot Peper â€Å"For someone who loves a book, what would make their day? What would make them happy or make them think of it again or think that it’s cool? I’m always struggling with that.†This is a quote that defines startup-fiction author Eliot Peper. He writes for his readers and would do anything to make them happy.Dedicated readers here at the Reedsy blog may recall that we interviewed Eliot back in July of this year, a few months after the release of his first ever book, Uncommon Stock. If you do, you might also remember the mood in which we left the interview: â€Å"Eliot Peper is the nicest man in the world.† He’s a great, positive guy to be around, and overflows with excitement not just when he’s talking about his writing, but also the aftercare of publishing and promotion.So we’ve brought him back again! And what better day for it than today, for the official launch of the second book in the Uncommon series, ‘Uncommon Stock: Powe r Play’! What’s changed for Eliot since he launched his first book? One one hand, a lot: the first book was a real success and garnered some fantastic reviews. On the other hand, not much: Eliot stays true to his credo: â€Å"At the end of the day the people who read my books, my actual readers, they just want the next book†.How do you successfully launch a book? How do you connect with readers? How do you work hand-in-hand with your publisher to spread the word? All this gravitates around the fundamental notion of â€Å"creative marketing.†If you’re a writer, the big takeaway from this interview is that promoting your book isn’t something to be afraid of. It’s not, as Eliot put it, ‘a black box.’ You need to approach it as a creative challenge, just like you would writing a book. You don’t need to worry about doing what everyone else is doing - in fact, marketing, just like writing, just like anything creative, ma rketing is one of those disciplines where you win by breaking the rules, by being bold, by experimenting. If you think of something that sounds cool, that sounds interesting, like it’s something you haven’t seen done before - that’s a sign you should give it a try. Because, generally, those are the people you remember.As the saying goes, â€Å"here’s to the crazy ones.†I recommend you first read our previous interview with him and then put your headphones on, grab a cup of coffee, and join our hangout here. For the unconditional lovers of the written word (like myself), I’ve transcribed below some of the most insightful parts of the hangout. REEDSYApart from granting us this great interview, what are you doing for the launch of Uncommon Stock: Power Play?ELIOT PEPERWe’re trying to line up a bunch of fun stuff. Book launches are interesting, and particularly for fiction, because it’s not obvious what a book launch should be. Many authors, aspiring authors, or readers sort of assume that if you work with a big publisher, they have a big marketing plan ready for you: maybe you’ll have billboards on the subway, or maybe you’ll be in a private jet flying around the country to do book signings or stuff like that.Obviously, that doesn’t really happen. But even the less sort of over-the-top versions either don’t happen, or don’t work very well. I have a friend who published a major business book this year. They had a lot of traditional marketing behind the book; they actually had billboards and stuff like that. And they were still frustrated, they actually felt that it didnâ€℠¢t really allow them to capture new readers.Of course, for non-fiction it’s a little different, but for fiction, it’s actually pretty simple. The way that I try to think about our launch efforts, and the way I then try to work with independent publisher, FG Press, is to consider the book’s launch from the readers’ perspective.It’s very tempting to thinking of it from the publisher’s perspective – and that equally applies to the author’s perspective if you’re self-publishing – to think through â€Å"How would I want to get the word out.† But that doesn’t work very well. Really, what you need to think about is: â€Å"Why do readers check out new books in the first place?† Those are the people that you are trying to reach.Now, I am a voracious reader – I read dozens and dozens of books a year – and I know that, especially for fiction, the way that I discover a new author, a new seri es or a new book is because someone recommends it to me. It’s really straightforward. A friend says: â€Å"Hey Eliot,   I just read X and you would really like it, so you should probably check it out.† And I do the same - if I read a book I really like, and I know I have a friend who would get a kick out of it, I let them know. A couple of books I recommended this year are Whisky Tango Foxtrott, by David Schaeffer, which is great; The Martian, by Andi Weir; The Magicians, by Lev Grossman, which I just got into even if it was released back in 2009†¦ That’s how many readers discover new books.   So when we think about what a book launch even means aside from just allowing people to buy it, we try to think about it from that point of view.For example, this conversation is great because there are people who are following Reedsy and who are interested in becoming independent authors, who think about what it means to be an independent author, and if they get a kick out of this conversation maybe they are going to go check out Uncommon Stock, right?One thing that is also definitely worth mentioning is that today, the book Uncommon Stock 1.0, the first one in the series that we released back in March, is actually free on Amazon. It is free today, tomorrow, and Friday. So you can check out the story for free, and if you like it, do me a solid and leave a review and buy the sequel! That’s a fun experiment that we’re doing. In addition to that, over the past six weeks we’ve been releasing the entire first book serially on Medium, which is a sort of new blogging platform. We broke the book up into 10 parts and we’ve been releasing each part along the way, so you can follow the story (one new part comes up a week). Right now, we’re about to release part 6, and by the end of the year the whole book will be available for free on Medium, forever.REEDSYExactly, and I think that most of the successful authors we s ee out there during the marketing. I can recall you interviewing Joanna Penn on a similar Hangout a few weeks ago; and I see Joanna at a lot of conferences and events. Basically, these conferences are a way for her to get her message across, let people know about her, her blog, her advice, etc. and she always seems to have fun doing it.So I think lots of authors see marketing as a hustle, when it should be seen as something to experiment and get creative with, just as you’re doing.ELIOTYes, I think Joanna does this phenomenally well: she’s found a niche where her message is also relevant, that’s why people want her to speak at those conferences. And authors can do that in different ways. Hugh Howey for example has been writing a lot about the publishing industry, as do a number of author authors. You’re going to attract different people by writing about different things.But you know, here’s an example of something fun: I was recently in Boulder to visit with FG Press, and we recorded a series of video interviews where I spend 20 minutes just talking to each member of their team about what they did to make the book a reality. I talked to their editorial director about the editorial process for the book, what it looked like behind the scenes, to the designer about typography and cover design, etc.And that second interview has an interesting story: for the cover design, it’s a top-down still-light photo of a laptop with a cappuccino, a book and a handgun on the table. It looks pretty cool, I’m really happy with it. That was our concept and FG Press actually did the photoshoot. They’re in Boulder, which is this nice little mountain town. So they got a gun, and went to the different coffee shops around the office, but none of the coffee shop owners would allow them inside with a gun! And that became a huge problem because they really wanted to have a nice ceramic cup with a cappuccino in it and a nice drawing in the foam†¦ So if they couldn’t bring the gun into the coffee shop, how could they bring the cappuccino in the cup to the gun, without the latte on top degrading?In the end they had to come up with this system where they had to have everything ready in their office to take the picture and then rush the cappuccino over there. So it’s cute, you know, it makes for a really interesting story.Also, they re-did the cover for Uncommon Stock: Version 1.0 as well. You’ll notice that it has these leaves in the background, there’s a knife and a backpack, and this burning paperwork. Well, that burning paperwork are real termsheets from Foundry Group that they actually issued to Mozaik, per that press release that we were mentioning.So they went outside, they were on the street in Boulder, collected leaves from the whole neighborhood, made this whole setup, and started burning the termsheets under the camera taking a time-lapse (see below). Obviously, people we re stopping, looking at that and asking what the hell they were doing†¦So the good thing with these little stories is that if you pick up the book, you’ll think (hopefully) â€Å"oh, that’s a nice cover†. And then you read it and you think â€Å"oh, that’s a cool book†. Well, if you liked the book it might be fun for you to know that background story, it’s like a â€Å"behind the scenes† for a DVD extra.Now, we’re going to be able to show these videos, and you could call that marketing, but it is certainly not how it felt! We didn’t feel like we were trying to sell something, we were just thinking: this is a funny story, let’s talk about it.REEDSYNo, absolutely. And I’ve heard of something similar that some authors do: they intentionally cut scenes from their book – often also because the scene wasn’t 100% necessary or relevant – and release that scene a few months after the bookâ €™s launch to keep readers engaged, which I think is very important.Now the great thing for you now is that for this second launch, you already have an established reader base, right? So how does that change things?ELIOTOh yes, there’s actually a number of dynamics that this changes and which should be very obvious but I haven’t really been thinking about. Like, in the beta process of writing the second book it felt very different from writing the first. Because when writing the first, nobody cares, it’s really just you†¦ When writing book 2, you feel more like you’re writing for an audience, because there are these people who’ve been leaving reviews on Amazon for the first one and are waiting for the second one.And that’s true on the launch end too. For example, here’s something that I think every author should do, especially if you’re writing a series: I went on Goodreads, a book review platform, and also on Amazon t o check the reviews of the first book. Now, on Goodreads, you can actually message the people who leave you a review. On Amazon, you can’t do that, but you can comment on their review. So I went through these, and for every reviewer who liked the book, I messaged or commented them and said: â€Å"thank you so much for sharing your thoughts on the book. As a writer, that really makes my day because I get feedback from people and it seems you got something out of the book so it’s really rewarding to know about it. If you’re interested, I’d like to thank you by offering you a free Advanced Review Copy (ARC) of the sequel.†Because these people have already proved that they’ve liked the first book enough to leave a review, so getting a direct message from the author offering you an early version of the sequel, that’s pretty awesome, right?And I was really shocked at the results. Our â€Å"conversion rate† (the number of people who r esponded to that) was extremely high. So I’m hoping, now that they have the ARC and have read it, that when the book comes out they’ll write another review and share it with their friends. Being able to do that is really something that makes the second launch different from the first one.REEDSYThanks for your time Eliot.

Demerests Knowledge Management Model and Others Research Paper

Demerests Knowledge Management Model and Others - Research Paper Example The Knowledge Category Model categorises knowledge into discrete elements. The most renowned of these models is the model by Nonaka and Takeuchi, The Knowledge Spiral Model. In this model, there are some assumptions that have been made. The first assumption is that tacit knowledge can be transferred to others and become their tacit knowledge through the process of socialisation. The second assumption is that through externalisation, tacit knowledge can become explicit knowledge. The third assumption is that through internalisation, explicit knowledge can be converted to tacit knowledge. The fourth and the last assumption is that combination helps in making our explicit knowledge of the explicit knowledge of others. Another model in this category is that of Boisot, 1998. There are four characteristics of this model when knowledge is codified and un-diffused than it is propriety knowledge, it is basically on a need to know basis. The second characteristic is that when knowledge is un-c odified and un-diffused it is a piece of personal knowledge. The third type of knowledge according to this model is public knowledge and this is codified and diffused. The last type of knowledge is common sense. The second category of Knowledge Management is Intellectual Capital Models. The model assumes that intellectual capital can be broken down into two categories: human capital and organisational or structural capital. The third category of Knowledge Management is Socially Constructed Models. In this model, knowledge is linked with the social and learning process of the organisation.  

Strategic HRM Essay Example | Topics and Well Written Essays - 2500 words

Strategic HRM - Essay Example Entertainment products include the sale of compact discs and videos. Additionally, ASDA is engaged in property investment and development through its Gazeley division. In this paper we will evaluate the companies Strategic Human Resource Management policies. The Human Resource Management or personnel function of ASDA covers a variety of activities. The term Human Resource Management has largely replaced the old-fashioned word personnel, which was used in the past. (Arthur, 2003, 670-687) The effectiveness with which ASDA runs its Human Resources policies can be measured by the level of employee satisfaction, and this is where stability indexes and wastage rates are so important. If employees are content with their work, they are most likely to turn up for work. Levels of stress and stress-related absenteeism increase when there is a poor Human relations atmosphere. (Boxall, 2002, 51-7) ASDA will have a range of employees who have worked for different lengths of time and who have different levels of skills and training. The Human Resource planner will seek to have a balance of new people entering ASDA in order to cover those who are leaving. The Human Resource Planner will also want to make sure that skill levels are raising within ASDA, and that training programmes are devised to make sure people have the skills to meet ASDAs jobs requirements. If all ASDAs skilled employees are just about to retire, ASDA will have to spend a lot of money on training to build up a new pool of expertise. Succession is the way in which one person follows another person into a particular job or role within ASDA. ASDA need to make sure it is grooming people to take on the responsibility required. If ASDA do not do this, it will suddenly find itself with a vacuum where it has not developed the people to move into the appropriate position of responsibility, and ASDA will be missing the right people in key

Christianity and Hinduism Essay Example for Free

Christianity and Hinduism Essay I wanted to compare Hinduism to Christianity. I did not know anyone around here so I contacted a family member that lives in the Philippines. His wife’s family fallows Hinduism. I interviewed them over the Internet through video chat. That was very interesting. I had to have my family member translate to me somethings. But it was fun. I also have them write what they were answering to me. I e-mailed them the questions in advance so it would not be a shocker when I asked. I felt as if I was rude at times asking some of the questions. I kept apologizing and all they kept laughing at me. The interview was with Byra and Hansa Bose. Translation was Sandra and Justin Usry. Hinduism is generally regarded as the worlds oldest organized religion and the worlds third largest religion. Christianity is the largest religion in the world. Hinduism consists of thousands of different religious groups that have evolved in India since 1500 BC. Most forms of Hinduism are henotheistic religions. They recognize a single deity and view other Gods and Goddesses as manifestations or aspects of the supreme God. Hinduism has about nine hundred and fifty million followers that is about fourteen percent of the worlds population. It is the dominant religion in India, Nepal, and among the Tamils in Sri Lanka. Christianity was founded in the early 1st century AD. Christianity has around two billion followers. That is around thirty three percent of the world’s population. Hinduism is a constantly changing religion. It was not founded by a person or prophet. Hinduism is characterized by its beliefs in reincarnation. Hindus believe in one Supreme Being but in many Lords. There are said to be three hundred and thirty-three million Lords. The lords are perceived as divine creations of that one being. Hinduism views compose of three worlds, the physical universe, subtle astral, and the spiritual universe. Christianity was founded by Jesus Christ. To be a Christian you have to believe only in Jesus and acknowledge him as your only savior. The Bible is the main source of the principles and values of Christianity. The Veda is the Hindu holy book. The Veda consist of four books; Rig, Yajur, Sama, and Atharva. The books include over 100,000 verses.  The knowledge imparted by the Vedas ranges from earthy devotion to high philosophy. Christianity is an organized missionary religion. The Christian Church is divided into three major groups, the Roman Catholic Church, the Protestant Churches and the Orthodox Churches. Hinduism does not have a centrally controlling organization it has some ancient scriptures to guide it. That is a joke. Christianity believes that God created the world out of nothing. Hindus say that is not true. Nothing can come out of nothing. That everything has to exist from something. So Hindus think God created the world out of himself using the elements and qualities of his energy. Christians believes that God and men are different. God created man in His own image. The world and men exist separately from God. Hindus believe the whole universe is enveloped and inhabited by God. Hindus believes that the universe was created billions of years ago through a gradual process of materialization brought out by Prakriti and that the earth is just one world in a series of thousands of worlds. Christiani ty believes that the world was created a few thousand years ago over a period of seven days. That the earth is the center of the universe. Hindus do not believe in conversion of people. A person becomes a Hindu either by birth or through conscious that is by choice. Christians accepts conversion as a way of saving them from certain damnations. It is the responsibility and sacred duty of every Christian to save everyone who are not Christians by bringing them to Jesus. Hindus do not believe that you go to heaven or hell like Christianity rather they believe in the concept of Karma. Hinduism men are judged by their own karma. If you do badly in one life you have many more to work the bad karma off. The only way to get out of the cycle of life and death is to achieve true enlightenment. When a person achieves enlightenment he or she doesn’t go to heaven or hell, he or she is beyond heaven or hell. He or she would have become part of the entire universe. When enlightenment is reached they become part of God. Hindus believe that the death of a human being only extinguishes the bodily form of existences as the soul reincarnates in  another life form. They believe that a human being has it within his ability to attain Moksha, the final extrication of the soul, by applying the principles suggested by the scriptures. Christianity believes a person commits sin against God by bracken the ten commandments. If someone leads a life of sin without acknowledging God and without believing in Jesus, he will become a victim of the Devil and fall into temptation. If he is a true believer, God will save him and grant him an eternal life in heaven. It is the conduct of a person on earth that determines the person’s fate. A sinner can seek forgiveness of God and Jesus through repentance and submission and he will be forgiven according to the strength of his belief. On the Judgment Day all souls are resurrected and judged by God according to their actions on earth. Both Hinduism and Christianity believe in the eventual destruction of the world. However Hinduism does not believe in the permanent destruction of the world but in the repetitive nature of creation. There will be repetitive cycles of creation followed by destruction. In Christianity after that happens they reside either in the heaven or in hell eternally. Hindus worship a lot. They commonly worship shrines in three different environments, in temples, in the home, and in outdoor public spaces. Hindus believe that if proper care is not taken of a temples images, the deity will abandon the temple. Hence priests reside at the temple and take care of the gods needs. Priests perform puja at sunrise, noon, sunset, and midnight. For a layperson, however, visiting a temple every day or even regularly is not mandatory, and many devout Hindus worship at home. The essential aspect of puja is not congregational worship but an individuals offering to a deity. Worship in the home usually takes place daily. Christians will worship anywhere. However when they come together to worship they will usually come together in a church. Prayers are usually done before a meal and before bed. It can be done at any time whenever a Christian fills the need to pray. Some holidays that Hindus celebrate are Shivarathri The Night of Shiva† a festival celebrated in honor of Lord Shiva, Holi, Raksha Bandhan which is celebrated on the full moon day of the Hindu month of Sravan (August-September). It is one of the important Hindu festivals. Hindus who  wear a new holy thread offer their respects to the ancient Rishis by offering them water on this day. Telugu New Years is celebrated on the first day of the month of Chaitra (March-April).This is a happy day and is celebrated with great enthusiasm. This is New Years Day for the people of Andhra Pradesh and also the Telugu people all over the world. Navarathri is celebrated twice in a year, once it is celebrated in the month of Chaitra and then again in Aswayuja. It lasts for nine days in honor of the nine forms of goddess Durga. During Navaratri devotees of her observe a fast. Brahmins are given food and prayers are offered as it is believed that this provides protection of health and property. Ganesh Chaturthi is most popular of all Hindu festivals. It is the birthday of Lord Ganesha. It is the most sacred day for Lord Ganesha. It falls on the 4th day of fortnight called Bhadrapada. It is observed throughout India as well as by devoted Hindus in all parts of the world. Krishna Janmashtami is the birthday of Lord Krishna, who is the eighth Divine Incarnation. It is believed that Lord Krishna was born at midnight. Many people go on a twenty-four hour fast on this day, which is broken at midnight. Ramnavmi is the last one. Christianity has a lot of holidays too but the really important ones are Christmas Eve which is the day before Jesus Christ was born. Christmas Day is the day Jesus Christ was born. There is Ash Wednesday which derives its name from the practice of placing ashes on the foreheads of adherents. Doing this is a sign of mourning and repentance to God. When God was walking to be crucified there was a village that laid palm tree leaves down for him to walk on. When he left they burned them and that is where the ashes come from. It also starts Lent. During Lent, many of the faithful commit to fasting or giving up certain types of luxuries as a form of penitence. Good Friday, the passion or and death on the cross of the Lord, Jesus Christ. Easter is the day Jesus resurrected. Now let’s talk about food. Christians have no limitations to what they eat, but the Hindus do. They cannot eat onions or garlic. Onions and garlic cloud the mind with passion. I think that is funny. Also onions and garlic gives the breath an odor which offends Lord Krishna. Mushrooms cannot be eaten because they grow in dung and an unclean ground. Anything from a cow is forbidden. Cows are sacred. They are known as â€Å"the mother†. So they cannot  eat cheese, milk, butter, or any of the cow’s or cow’s meat. They also cannot eat pigs. Pigs are forbidden also. Vegetarianism is very common in the Hindu religion. About thirty percent of Hindus are Vegetarians. In conclusion I had a lot of fun learning about both these religions. I learned that Hindus have a lot of gods and pray a lot. I don’t think I could pray that much. Christianity only has one god that is thought to be three other things. I had a little trouble understanding that one. They both are very complex. They have many other religions that branch from them.

Lady Macduff of Macbeth Essay -- Macbeth essays

Lady Macduff of Macbeth      Ã‚  Ã‚   In reading Shakespeare's tragic drama Macbeth, one meets only one good woman - Lady Macduff. The remaining female characters are basically evil. Let's consider mainly Lady Macduff and only briefly the three witches.    Blanche Coles states in Shakespeare's Four Giants that Macbeth's wife had considerable leverage over her husband's mind:    This was her opportunity to do as she had promised herself she would do after she had read the letter - to pour her spirits into his ear, to chasten with the valor of her tongue all that might impede him from the golden crown. We may be sure she took this opportunity to use all her monstrous powers of persuasion. (48-49)    In Fools of Time: Studies in Shakespearean Tragedy, Northrop Frye shows that a lady is the actual driving force in the play:    That Macbeth is being hurried into a premature act by his wife is a point unlikely to escape the most listless member of the audience, but Macbeth comes to regret the instant of fatal delay in murdering Macduff, and draws the moral that    The flighty purpose never is o'ertook Unless the deed go with it. From this moment The very firstlings of my heart shall be The firstlings of my hand.   (91)    In "Memoranda: Remarks on the Character of Lady Macbeth," Sarah Siddons comments on how the feminine role of the leading lady is not a typical one as regards attitude:    [Macbeth] announces the King's approach; and she, insensible it should seem to all the perils which he has encountered in battle, and to all the happiness of his safe return to her, -- for not one kind word of greeting or congratulations does she offer, -- is so entirely swallowed up by the hor... ...rts, eds. Manchester, UK: Manchester University Press, 1997.    Kermode, Frank. "Macbeth." The Riverside Shakespeare. Ed. G. Blakemore Evans. Boston: Houghton Mifflin Company, 1972.    Knights, L.C. "Macbeth." Shakespeare: The Tragedies. A Collectiion of Critical Essays. Alfred Harbage, ed. Englewwod Cliffs, NJ: Prentice-Hall, Inc., 1964.    Shakespeare, William. The Tragedy of Macbeth. http://chemicool.com/Shakespeare/macbeth/full.html, no lin.    Siddons, Sarah. "Memoranda: Remarks on the Character of Lady Macbeth." The Life of Mrs. Siddons. Thomas Campbell. London: Effingham Wilson, 1834. Rpt. in Women Reading Shakespeare 1660-1900. Ann Thompson and Sasha Roberts, eds. Manchester, UK: Manchester University Press, 1997.    Wilson, H. S. On the Design of Shakespearean Tragedy. Toronto, Canada: University of Toronto Press, 1957.

Acs History

Cancer is detrimental to people. It is not just a sip le disease but is also treated as a human killer. It is considered as one of the most serious health problem next to heart disease. Being defined, cancer is illness on which the cells grow and divide beyond the normal limit, destroy other cells, and even spread this into different part and location of the body. This disease chooses no limit; anyone can have these types of condition. Millions of people suffer from this fatal condition. It was estimated by experts, that after several years, cancer would claim for about 6.2 million lives including men, women, and even children. Also, according to them, it is possible that there would be more victims affected by cancer globally for the coming years. However, given such fact, there are still many reported cases that successfully passed the tragic of having cancer. That’s why there have been different organizations who want to help the problem and minimize the number of victim of cancer. One of those organizations is the American Cancer Society, which has mire than 3,400 offices worldwide and is located at Atlanta Georgia.Former American Society for the Control of Cancer (ASCC), the American Cancer Society was established in 1913 joined by 15 physicians including business leaders in New York City. It was considered as one of the most unforgettable in the history of New York, for having such organization concern with public health. In the early 1913, cancer was not that known and not often reported to the public and society. Awareness of cancer was very low for that moment. Decease victimizes 75,000 people a year in the United States only cause by the decease itself.People involved in the society knew that they have to make public awareness through proper education and information dissemination about cancer if they want progress†¦ Doctors, nurses, and professionals had advertising campaigns containing articles that educate masses with regards to cancer. There has been a campaign that encourages doctors and physicians to be part of the society as well as the campaign. By 1936, Marjorie G. Illig came up with the idea of a new way to have that progress. The proposal was by creating an organization of new selected volunteers that will promote war against cancer.That was called the Women’s Field Army. First step done was to raise money by using different tactics. Through this, Clarence Little, who was the ASCC’s managing director reported that by 1935, 15,000 people who suffered cancer were in control. By 1938, number of victims of cancer reached up to ten times of the previous. After this, ASCC was renamed by American Cancer Society in the year 1945. 1946, they have risen for over $4 million reserved for the education program of the society. Year 1947, there has been public awareness through showing and releasing ads that indicates the signs of having cancer.This was called â€Å"Cancers Danger Signals†. These inc ludes: there’s a wound that does not heal, thickening in other part of the body most especially in the breast, abnormal bleeding, change or difference on warts, continuous indigestion and cough, and difference in bowel habits. After 10 years, this was changed and was replaced by CAUTION. 1980, Dr Sidney Farber was the first receiver of the Society’s program. Aminopterin was first used for the cure of the disease, followed by the era chemotherapy as another way of treatment for cancer.Through the years, they discovered that smoking is closely associated with the cause of cancer and showed the relevance of cleaning or termed Pap smear, Interferon as fighting drug for cancer and many more. They funded researches for over $3 billion dollars as well for the Novel Prize winner. Middle point of the American Cancer Society was the creation of the logo of the ACS. The sword which symbolizes the continuous fight for cancer and twined serpents symbolizes the prevention of the dis ease. Now, the organization has established their name which helps and supports the cancers victims.What we discussed is the positive side, now let’s look more about ACS. It was reported that the American Cancer Society is really receiving wealth being â€Å"charity†. From James Bennett, a professor in the course economics at the University of George Mason, declared that in 1988, ACS had a total balance of $410 million and worth $69 million of lands, buildings and equipment and spent only $90 million or just 26 percent of its budget for researches and other medical programs. The balance of the money was used for operating charges which includes salaries for employees, pensions and many more.By 1989, the fund reached up to $700 million and in 1991, trough the beliefs of the Americans that they greatly help in fighting cancer; they shared $350 million which was 6 percent higher than the previous year. Fund of ACS mostly comes from the public, but with the following decad es, corporations have also shared to support the program. Then, there exist the American Cancer Foundation mainly created so that ACS can now legally ask for fund in many ways like soliciting. The result of this effort was not wasted but instead a great success. There are millions of fund entered the organization.1992, there is this certain article who said that ACS is not really for the sake of cancer victims, but instead, for money and wealth. ACS didn’t stop searching way to gather funds. There is continuous fund raising that was said to support the cancer programs and having money at hand for about $750 million and assets. Also at the same year, the Wall Street Journal, author Thomas DiLorenzo declared that ACS owned over $11 million worth of land and real estate and also 56 cars which was owned by the executives and other 45 for the staffs and employees. Having the budget, they only gave its 10 percent for public services.Needless to say, not all money was brought to the cancer victims. Moreover, only 16 percent of the derived fund goes for the direct service of ACS. Where the money goes? Large percent of the fund raised by ACS went to salaries, travel expenses of executives, and many more. The truth is that more than half of the budget goes to the expenditure of the executives and employees. To be exact, that is about 52 percent of the fund raised obviously bigger than where the money should be allotted. There have been appeals for fund raising due to the insufficient fund, but the question is, why there is so much expenditure by top management.Donors and contributors believes that their contributions goes with the treatment of patients suffering from cancer and not for own goods. To achieve progress, there must be proper allocation of budget the aims to protect and help cancer victims. It should be use for different cancer services and programs. Another one, there exists the fund, for researches, they do not focus on the ways on how to prevent th e disease but instead promoting drugs that will cure cancer. Through this, people can conclude that they were not really aiming to fight cancer but instead to advertise products that will cure cancer.It seems that the fund supposedly for preventing cancer went to the research of drugs that will cure and later, will be sold to the people. In addition, the way used by ACS for fighting cancer is the â€Å"blame-the-victim† strategy. They continuously blame people rather than educating for a healthy environment unexposed to carcinogens. Their silence with the issue benefited corporations that are large contributors of pollution and carcinogens. Given their promises to wipe cancer 100 percent globally failed to the do so. They were not heard in the Congress even there are lots of opportunities to be heard.ACS continued to fail for responding with the Congress. These are the proofs: 1. 1971, ACS refused the invitation to have their testimony in FDA to ban the used of diethylstilbes trol (DES). 2. ACS disagreed that hair coloring products with dyes can also cause cancer. 3. ACS rejects the Congressional Moratorium which bans the use of saccharin. The continuous rejection of ACS tested their sincerity with the program and the organization for treating cancer. Because of this, there are scientist who declared that ACS was not performing well to prevent people from the elements in the environment that causes cancer.This report of criticism declared that the exposure of people in an environment rich in cancer causing elements resulted human suffered from the disease. What they want to imply is that, ACS should make ways to prevent cancer instead of researching things on how to cure it. Studies showed that exposure to different elements such carcinogens fasten the growth of cancer. What ACS should do is to respond with Congress, and make it as partner of imposing laws that will ban the used of different cancer causing elements. They should not neglect the opportunit y to solve the worsening problem of cancer.If they really want to advocate and help people against cancer, they should set objectives that promotes the prevention rather than in the way of curing. In addition, funds gathered should goes on where it should be, because there are lot of people who really want to address this worsening problem. They should not waste the time that the public still trust their name as one of the most charitable organization the helps the public. They have established a good name globally, it should be used well, so that people suffering from the disease receives what they should receive. It’s the life that matters, and life is the issue.We should not sacrifice one for our own sake. Works Cited DiLorenzo, T. J. Uneconomic war on cancer. Journal of Wall Street, March 1992, p. A10. Hall, H. , and Williams, G. Professor vs. Cancer Society. The Chronicle of Philanthropy, January 1992, p. 26. Bennett, J. T. , and DiLorenzo, T. J. Unhealthy Charities and Wealth. Basic Books, New York, 1994. ACS Inc.. ACS History: http://www. cancer. org/docroot/AA/content/AA_1_4_ACS_History. asp. retrieved November 10,2007 Bennett, J. T. , and DiLorenzo, T. J. Unhealthy Charities: Hazardous to Your Health and Wealth. Basic Books, New York, 1994.

Mba 2nd Sem Ass

Summer / May 2012 MBA Semester-2 MB0044: Production and Operations Management Assignment Set – 1 (60 Marks) Q1. What is meant by productivity? Write a brief note on capital productivity. Productivity is a measure of the efficiency of the system and looks at the economies achieved during the processes. Every process will have a number of contributors which help in achieving maximum productivity. The processes are: People, Machines, Facilitating goods, Ancillary equipments, and Technology.Each of these elements attempts to enhance the contribution of other elements. Opportunities exist at all stages of the workflow in the entire system to introduce measures for increasing productivity. However in actual manufacturing situations, the inefficiencies will have cascading effect in hampering productivity. Communication, effective review processes and innovative methods will ensure optimisation of resources. Building up reliability into the equipments, managing the supply chain to eco nomise on the cost factors improves productivity.Quality circles are very efficient in incorporating low cost and non-intrusive methods of improving productivity and quality throughout the organisation. Quality circles: †¢ Involve all persons who are actually involved in the production system and the information they elicit and bring about improvements that are highly cost effective †¢ Unveil creativity and encourage team work and bring about improvements almost on a day to day basis †¢ Bring continuous incremental changes in a harmonious way instead of dramatic changes †¢Encourage identification of possible failures and seek methods of preventing things going wrong Capital Productivity Capital deployed in plant, machinery, buildings and the distribution systems as well as working capital are the components of the cost of manufacturing. Demand fluctuations, uncertainties of SMU Roll No. XXXXXX production owing to breakdowns, and inventories being created drag the productivity down. Therefore, strategies are needed to maximise the utilisation of the funds allotted towards capital. The strategies included are: †¢ Outsourcing strategies †¢ Methods improvement †¢Balancing of workstations †¢ Quality circles †¢ Rationalisation of packaging methods SMU Roll No. XXXXXX Q2. (a) What is automation? (b) What are the kinds of automation? (a) Automation: Automation is the use of scientific and technological principles in the manufacture of machines that take over work normally done by humans. Figure shows a sample automation production process. Figure: Automation For services, automation usually means increase in quality and productivity using labour saving devices. Automation is ideal when the service provided or the product manufactured is highly standardised.Some extent of automation can be designed even with customisation, that is, product or services meant to produce or deliver low volumes specific to a requirement. The cos t per unit determines the extent of automation required. Automation systems cost huge sums of money and therefore, a deep analysis of the various factors has to be done. (b) Kinds of Automation: There are three kinds of automation: fixed, programmable, and flexible. 1. Fixed: By its very nature, fixed automation is rigid. They are designed for high volume production and their rigidity ensures less variability.They are not amenable to change in product or process. They need minimal human intervention. Examples: Oil refineries and chemical processing units. SMU Roll No. XXXXXX 2. Programmable: Programming devices enable machines to operate automatically. The machines have sensing and control devices that enable this. The simplest of them called machine attachments replace human effort. They guide, locate, move, and achieve relative positions by means of cams, optical sensing, and load sensing mechanisms and activate the controls to remove human intervention.Numerically controlled mach ines read instructions and convert them to machine operations. Computers are used for controlling one machine or a number of them and they have programmes written into them for operations. They are Computer Numerically Controlled or, for short, CNC machines. 3. Flexible: Robots are higher in the order of automation as they perform a variety of tasks. They are designed to move materials by holding them in their arms and making precise movements according to programmes written into the computers that reside in them.They simulate human actions. They can grip and hold tools with the help of sensors. These sensors are sensitive to touch and force to ‘know’ that the material is to be held with the requisite pressure for the conduct of operations. Vision sensors are used for inspection, identification and guidance. They use optics based instruments to gather data and feed them to the computers for activating the other parts of the robot. With the help of automation, 100% inspe ction of components can be done which ensures highest quality.Identification and movement of materials are helped by bar codes which are read and fed into the system for monitoring quantity, location, and movement. They help the automated systems to sort information and provide information for effecting any changes necessary. To make effective use of automated machines, we need to have the movement of materials from and to different stations as also stores, automated. Automated Storage and Retrieval Systems (ASRS), receive orders for materials from anywhere in the production area, collect materials and deliver materials to the workstations.Computers and information systems are used for placing orders for materials, giving commands and adjusting inventory records which show the location and quantity of materials available/needed. Continuous updating gives a clear picture for all concerned to enable them initiate action to keep the throughput smooth. Automated Guided Vehicle Systems ( AGVS) like pallet trucks and unit load carriers follow embedded guide wires or paint strips to reach destinations as programmed. SMU Roll No. XXXXXX Q3. What are the factors that influence the plant location? General factorsThe general factors that influence the plant location are listed below 1. Availability of land: Availability of land plays an important role in determining the plant location. Many-a-time, our plans, calculations and forecasts suggest a particular area as the best to start an organisation. However, availability of land may be in question. In such cases, we will have to choose the second best location. 2. Availability of inputs: While choosing a plant location, it is very important for the organisation to get the labour at the right time and raw materials at good qualities.The plant should be located: †¢ Near to the raw material source when there is no loss of weight †¢ At the market place when there is a loss of weight in the material †¢ Close to t he market when universally available, so as to minimise the transportation cost 3. Closeness to market places: Organisations can choose to locate the plant near to the customers’ market or far from them, depending upon the product they produce. It is advisable to locate the plant near to the market place, when: †¢ The projection life of the product is low †¢The transportation cost is high †¢ The products are delicate and susceptible to spoilage †¢ After sales services are promptly required very often The advantages of locating the plant near to the market place are: †¢ Consistent supply of goods to the customers †¢ Reduction of the cost of transportation 4. Communication facilities: Communication facility is also an important factor which influences the location of a plant. Regions with good communication facilities viz. Postal and Tele communication links should be given priority for the selection of sites. 5.Infrastructure: Infrastructure plays a prominent role in deciding the location. The basic infrastructure needed in any organisation are: †¢ Power: For example, industries which run day and night require continuous power supply. So they should be located near to the power stations and should ensure continuous power supply throughout the year. SMU Roll No. XXXXXX †¢ Water: For example, process industries such as, paper, chemical, and cement, requires continuous water supply in large amount. So, such process industries need to be located near to the water. †¢Waste disposal: For example, for process industries such as, paper and sugarcane industries facility for disposal of waste is the key factor. 6. Transport: Transport facility is a must for facility location and layout of location of the plant. Timely supply of raw materials to the company and supply of finished goods to the customers is an important factor. The basic modes of transportation are by Air, Road, Rail, Water, and Pipeline. The choice of loc ation should be made depending on these basic modes. Cost of transportation is also an important criterion for plant location. 7.Government support: The factors that demand additional attention for plant location are the policies of the state governments and local bodies concerning labour laws, building codes, and safety. 8. Housing and recreation: Housing and recreation factors also influence the plant location. Locating a plant with the facilities of good schools, housing and recreation for employees will have a greater impact on the organisation. These factor seems to be unimportant, but have a difference as they motivate the employees and hence the location decisions. Special factors The special factors that influence the plant location are: . Economic stability – outside investments 2. Cultural factors 3. Wages 4. Joint ventures – support of big time players SMU Roll No. XXXXXX Q4. Explain about the seven basic quality control tools. Remaining answers are availabl e in the full assignments. For full assignments contact us: Global Education Rajdeep: 098662 48187 / 077958 40110 Email: [email  protected] com / global. [email  protected] in Website: www. smuassignments. com The diagonally marked watermark (Sample Assignment of smuassignments. com) will not appear in the paid assignments. SMU Roll No. XXXXXX

How to Make a Volcano Erupt With Smoke

How to Make a Volcano Erupt With Smoke Volcanic gases or smoke are associated with many volcanoes. Gases from a real volcano consist of water vapor, carbon dioxide, sulfur oxides, other gases, and sometimes ash. Do you want to add a touch of realism to your homemade volcano? Its easy to make it smoke. Heres what you do. Materials Basically, how this works is you start with any homemade volcano recipe and insert a container into the cone of the volcano to produce smoke. Model volcano (homemade or purchased)Eruption ingredients (e.g., baking soda and vinegar or yeast and peroxide)Small cup that fits inside the volcanoChunk of dry iceHot waterGloves or tongs How To Its helpful to start the smoke before adding the ingredient that starts your volcanic eruption. The smoke will appear either way, but its easier to handle the dry ice before the action starts. Add ingredients to your volcano, except the final one that starts the eruption. For example, a vinegar and baking soda volcano doesnt erupt until you pour vinegar into the volcano. A yeast and peroxide volcano doesnt erupt until you pour peroxide solution into the volcano. If you are simply making a model volcano smoke, you dont need to worry about this step.Set a cup inside the volcano.Add a chunk of dry ice or else several small pieces. If you cant buy dry ice, you can make it yourself.Pour hot water into the cup with the dry ice. This will cause the dry ice to sublimate from solid carbon dioxide into carbon dioxide gas. The gas is much colder than the surrounding air, so it will cause water vapor to condense, essentially forming fog.Now you have a smoking volcano! If you like, you can make it erupt now, too. Make Smoke Without Dry Ice If you dont have dry ice, you can still make smoke come out of a homemade volcano. For a non-erupting model volcano, you could use a smoke bomb to produce a lot of smoke. You have other options for a smoking erupting volcano, including: Safe and non-toxic water fogLiquid nitrogen fogGlycol fog Safety Information Dry ice is extremely cold and can cause frostbite if you pick it up with bare skin. Its best to use a glove or tongs to handle the dry ice.

How Many Recommendation Letters For College Do I Need

How Many Recommendation Letters For College Do I Need SAT / ACT Prep Online Guides and Tips Colleges ask for all different numbers of recommendation letters. Each college sets its own policy, so it's always a good idea to double check each school on your list to make sure you understand exactly what it wants. Typically, colleges want you to send a recommendation letter from your counselor. Additionally, they may ask for one, two, or, in rare cases, three letters from your teachers. This guide will go over the different guidelinesso you know how many recommendationsto collectwhen applying to colleges. First, let’s go overthe different options. How Many Recommendation Letters Do Schools Require? You might need anywhere from zero to four letters of recommendations. As mentioned above, the majority of colleges want to see at least an evaluation from your school counselor. On top of this, many colleges, especially those selecting on the basis of academic merit, seek one or two teacher recommendations. Few colleges want to see three; usually, you’ll only need three recs if you’re applying to military school. To find information on your specific colleges of interest, you can look on their admissions websites. If you’re using the Common Application, then your app should also be customized to each school and its expectations. While this guide doesn’t cover every single college in the US (there are thousands!), it will go over some popular schools and their recommendation letter requirements. Let’s start with schools that have minimum requirements and work our way up to the schools with the most. You're off the hook for recommendation letters at these schools. Popular Schools with No Recommendation Requirement There are some schools, including competitive ones, that don’t require any recommendation letters at all. Some of these may have a general â€Å"no rec letter† policy, but still advise you to check with your particular department or program. Others may ask you to send a recommendation letter later in the year. Some of you reading this might breathe a sigh of relief, while others may want to send a rec letter and be disappointed. If you fall into the latter group, should you send your letter(s) anyway? Again, it’s always a good idea to check your school’s website for information or call its admissions office directly for its advice. Some schools will read your letters if you want to send them, while others arerather adamant about not sending any. Here are a few schools that, generally speaking, don’t require recommendation letters: Penn State University (unless specified by a program) University of California schools University of Minnesota University of Texas University of Washington Now for the schools that require one letter of recommendation - but only from your counselor. If you're applying to any of the schools below, then a trip to your guidance department is in order. Popular Schools that Require One Counselor Recommendationand No TeacherRecommendations These schools just want to see an evaluationfrom your school counselor. As you can see, most of these schools are open to you sending a teacher evaluation if you think it will be helpful to your application. College of William and Mary (teacher recommendationis optional) Georgia Institute of Technology (teacher evaluation is recommended, but not required) James Madison University (teacher recommendation is optional) University of Richmond If you do decide to send a teacher rec when it’s not required, make sure it’s a strong, substantial letter that you feel will truly help your candidacy. A common requirement of many four year colleges is one counselor recommendation and one teacher recommendation. These next schools want you to send two letters of recommendation, as indicated by the diesmbodied floating hand. Popular Schools that Require One Counselor and One Teacher Recommendation These schools want to seeoneletter each from your school counselor and a teacher. University of Delaware (one required, suggests that most applicants submit more than one letter) Georgia Tech Mills College NYU University of Maryland University of Massachusetts University of Virginia Wake Forest University More selectivecolleges tend to require a counselor letter of rec and two teacher letters of recommendation. Check out of some popular schools with this requirement below. If you're applying to any of the schools below, hopefully you have three smiling educators ready to write amazing things about you! Popular Schools that Require One Counselor and Two Teacher Recommendations Since these schools are particularly selective for academic ability, it makes sense that they want to hear about you and your work as a student from two different teachers. Amherst College Duke University Sarah Lawrence College Barnard College Emory University Scripps College Bates College Harvard University Skidmore College Boston College Harvey Mudd College Smith College Bowdoin College Haverford College Stanford University Brown University Johns Hopkins University Swarthmore College Bryn Mawr College Juilliard School Syracuse University California Institute of Technology Massachusetts Institute of Technology Trinity College Case Western Reserve University Middlebury College United State Coast Guard Academy Colby College Mount Holyoke College University of Chicago Colgate University New England Conservatory of Music University of Pennsylvania Colorado College Oberlin College Vanderbilt University Columbia University Occidental College Washington and Lee University Connecticut College Pitzer College Wellesley College Cornell University Pomona College Wheaton College** Dartmouth College* Princeton University Williams College Davidson College* Reed College Yale University *Dartmouth and Davidson additionally require a peer recommendation with the two teacher recommendations.**Wheaton requires one teacher rec and one pastoral rec Up until this point, you either had no choice in your recommender (as with your counselor) or could just choose one teacher. But as for the schools that require two letters, do they have any requirements about who exactly you ask to recommend you? Guidelines for Your TwoTeacher Recommendations In terms of who you ask, colleges typically ask you to provide a range of perspectives, like one letter from a science or math teacher and one from a humanities or social studies teacher (this includes technical schools like MIT and CalTech). The other common policy is that the school leaves the choice up to you. In pretty much any case, you should ask two teachers from core courses. If you’re applying to an art or performance school, like Juilliard or the New England Conservatory of Music, then one of your letters should be an artistic recommendation from a private studio teacher, conductor, coach, or artistic mentor. As you saw above, a select few schools, like Dartmouth, Davidson, and Wheaton, get specific about additional peer or pastoral recommendations, but these are definitely exceptions. Now that you have a sense of the colleges that want two teacher recommendations, take a look at the few that want three (FYI,they’re all military schools). Military Schools that Require One Counselor and Three Teacher Recommendations These schools also require a nomination from a Congressperson, which essentially counts as another recommendation, bringing the number required up to five! US Air Force Academy US Navy Academy (math, English teachers and Blue Gold officer) US Merchant Marine Academy US Military Academy (West Point) Above, we briefly touched on whether or not you should send a letter even if your school doesn’t require it. On a similar note, should you ever send an extra letter? Extra! Extra! Read all about me! Can You Send Extra Recommendation Letters? Logistically, you should be able to send an extra recommendation letter via mail or assigning an additional recommender on your school application or Common Application. Many schools allow this option, but you should be cautious and make sure you understand your school's opinion about sending extra material. Each school has its own stance on supplemental letters. If your school allows it, you want to make sure an extra letter adds something substantial to your application and comes from an authoritative source, like a community supervisoror spiritual leader with whom you've worked closely. Another circumstance in which an extra letter could be a good idea is if you attend a huge high school and haven't gotten to know your teachers or counselor very well. Again, make sure to learn about your school's policy. You don't want to play into the old admissions saying, "The thicker the file, the thicker the kid." Admissions officers usually don't look fondly on too much extra material. Rather than helping your application, excessive supplemental could just end up raising red flags about the strength of your candidacy. While researching your colleges' requirements is a critical first step in planning your recommendation letters, there are several other factors that require your attention. Read on for more on gathering recommendation letters, along withthe resources that canhelp you through the process. Tell me more. What Else Do You Need to Know About Recommendation Letters? Before you invite your recommenders to submit their letters online, you should be thoughtful about who you ask and howyou make your requests. Make sure to ask teachers of core subjects who know you well and give them all the necessary information at least a month in advance, if not in the spring of junior year. To get your best letter, part of this information should be a detailed resume and "brag sheet." Plus you can make appointments with your teachers and counselor to talk about your goals and what you'd like them to include in your letter. Finally, make sure you understand your rights surrounding your rec letters and how to approach the FERPA question on your application. Then you can invite your recommenders and know that you did everything you could to get the best letters for your college application. The rest is up to them, except for that final step in the process - sending thank you cards for all their help! What's Next? Now that you have access to guides on everything you need to know about rec letters, check out this complete guide that takes you through the steps of applying to college. This guide includes everything you need to know about the appplication process. If you're just starting to research colleges, check out this article on how to choose a college and all the questions to ask yourself when planning for your future! Want to improve your SAT score by 160points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Ethics and the Indian Laborer Essay Example | Topics and Well Written Essays - 1000 words

Ethics and the Indian Laborer - Essay Example Therefore, Indian government and manufacturing supervision are putting profits ahead of the Indian health condition with no additional compensation for these poor working conditions for the laborer. Even though international agencies such as the United Nations continue to exert pressure on improving labor reform, such groups have little to no legal influence in these countries and no changes are implemented for the Indian employee. Â  Another difficulty in providing ethical behavior for the workers is the tiered system of production common for clothing manufacture in India. Many American companies source their apparel brands with a large textile company where orders are placed and final shipment of the merchandise is delivered. However, these companies have tiers of manufacture that include small factories and individual workers that do hand-beading, sequin work, embroidery and other associated decoration on more expensive clothing (Level Works Limited, 2009). Those smaller companie s’ low-skilled laborers that are not protected under the jurisdiction of certain labor laws are usually managed by independent business owners. The companies from the U.S. that source in this way are aware of these tiers of supply, but do little to invest capital into building a more efficient supply network in the larger company. In this case, the American manager is turning away from the plight of the exploited second and third tier employees in the process while India allows private companies to keep quality laborers in the poverty zone.

Hindu worship or wedding ceremony Essay Example | Topics and Well Written Essays - 250 words

Hindu worship or wedding ceremony - Essay Example The purpose of worship in Hinduism is to truly to embrace the idea of deity and eternity that centers around the ever-lasting circle of life. Since Hinduism is more focused on sacrifice, the focus of sacrificing animals is prevalent in Hinduism. The name of the God here is Karma. In Hinduism, Karma has become the true essence of the Hindu creed itself. Karma is another focal point that differentiates the two religions. Hindus believe that Gods can only achieve salvation which is clearly depicted in the video. For Hindus, one must undergo a series of events in order to purify himself to achieve salvation. For instance, Hindus worship bhakti-marg, which is the path of surrender and peace. One cannot achieve karma without being in peace with oneself and devoting one’s spirit towards worship. Karma is an eternal aura of enlightenment that is presented in all aspects of life and is a crucial aspect that dictates the lives of all individuals. Another regular yet a powerful ritual th at Hindus practice is the Namaste. The namaste embodies a form of greeting in which modesty and humbleness is portrayed by bringing together the palms. This greeting is very emotional because it is a sign of submission and humility which is what Hindus strive to achieve. These are ritual correlate to the beliefs of the Hinduism religion and are prevalent practiced in India and other

BUS 401 SLP MOD 3 Essay Example | Topics and Well Written Essays - 500 words

BUS 401 SLP MOD 3 - Essay Example Microsoft Corporation is the Washington based Multinational Corporation, founded by the highly talented computer programmer Bill Gates on 4th April 1975. Microsoft Corporation rose to the peak of software world with the development of MS-DOS in the mid 1980’s. At that time, candidates who wished to work in software industry were attracted by the outstanding performance of Microsoft Corporation. The employee selection process in this organization was guided by a separate recruiting department. Microsoft gave first priority to the talent of candidate rather than their qualification or other factors like their age, sex, and family backgrounds. The company knew that diverse knowledge from a diverse workforce would help the organization to achieve its objectives; and they recruited employees globally. It mainly recruited employees from campuses spending much time on the selection process in order to acquire the most brilliant employees. The selection program is usually conducted by qualified program developers and sometimes even directly by its chairman Bill Gates. The recruiting team followed a scientific and systematic method to interview the candidates and thereby to bring out their whole capabilities (Major p.26). It is necessary to provide proper training to the recruited employees in order to satisfy the interests of the firm. The Microsoft Corporation had developed diversified training programs for the employees with the intention of aligning them with specific job requirements. â€Å"The training was designed so everyone first would receive clarity of the mission and commitments or goals of the corporation† (Daft and Marcic, 161). In addition to this, the Microsoft executives implemented goal-setting programs so as to ensure the active participation of all employees. Similarly, the top executives continuously monitored the programs in order to evaluate the employees’

Marketing Mix and Market Segmentation

Marketing Mix and Market Segmentation Marketing mix What is the marketing mix? The marketing mix is probably the most famous marketing term. Its elements are the basic, tactical components of a marketing plan. The flowing marketing four p elements product price place and promotion of marketing mix The term marketing mix was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined tterm marketing-mix. Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that consumer and organizational objectives are attained, i.e. Marketing mix is a model of crafting and implementing marketing strategy. It is the same with the marketing mix. The offer you make to you customer can be altered by varying the mix elements. So for a high profile brand, increase the focus on promotion and desensitize the weight given to price. Another way to think about the marketing mix is to use the image of an artists palette. Some commentators will increase the marketing mix to the Five Ps, to include Others will increase the mix to Seven Ps, Price There are many ways to price a product. Lets have a look at some of them and try to understand the best policy/strategy in various situations. Customers directly relate price to quality, particularly in case of products that are ego intensive of technology based. Sony being a company which emphasize product quality, it tends to sell its products with price range from moderately-high to high-prices, depending on the use and the targeted customers. For example, Lets consider Sony series of VAIO laptops. Sony has tried to categorize the laptops according to style, user, purpose, mobility and performance, and each a corresponding price. Another element of Neil Bordens Marketing Mix is Place. Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer. Product For many a product is simply the tangible, physical entity that they may be buying or selling. You buy a new car and thats the product simple! Or maybe not. When you buy a car, is the product more complex than you first thought? The Three Levels of a Product The Product Life Cycle (PLC) is based upon the biological life cycle. For example, a seed is planted (introduction); it begins to sprout (growth); The Customer Life Cycle (CLC) has obvious similarities with the Product Life Cycle (PLC). However, CLC focuses upon the creation of and delivery of lifetime value to the customer i.e. looks at the products or services that customers NEED throughout their live. Promotion Sales promotions for example includes free samples, discount, rebates, coupons, contents and sweepstakes, premiums, scratch cards, exchange offers, early bird prizes, etc. Another one of the 4Ps is promotion. This includes all of the tools available to the marketer for marketing communication. Sales promotion is a marketing discipline that utilizes a variety of incentives techniques to structure sales related programs targeted to customers, trade, and/or sales levels that generate a specific, measurable action or response for a product or service. People People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered Public Relations and Publicity Public relations is a broad set of communication activities employed to create and maintain favourable relationship with employees, shareholders,to meet the individual needs of the person consuming Process Process is another element of the extended marketing mix, or 7Ps.There are a number of perceptions of the concept of process within the business and marketing. For example to achieve a 30% market share a company implements a marketing planning process. Limitation of Marketing Mix Analysis (4Ps of Marketing) Despite the fact that marketing mix analysis is used as a synonym for the 4Ps of Marketing, it is criticised (Kotler Armstrong, 2004) on the point that it caters sellers view of market analysis not customers view. To tackle this criticism, Lauterborn (1990) attempted to match 4 Ps of marketing with 4 Cs of marketing to address consumer views: Product Customer Solution Price Customer Cost Placement Convenience Promotion Communication How to Write a Good Marketing Mix Analysis To follow a simple and best approach for marketing mix analysis, it is imperative to understand the purpose of this analysis. So the basic key is to analyse the companys overall marketing strategy primarily through the strategies it follows under the 4Ps of marketing Information for Marketing Mix Analysis Students may seek information regarding market mix analysis (4 Ps) from two basic sources: market and academic. For market sources, information is easily available from a companys website, business reports, newspapers/published data on marketing, independent market survey reports and, in some cases, students may visit a retail outlet to analyse a product, its pricing and promotional strategies. However, to get more specific details, marketing and advertising academic journals and secondary data in the form of case studies can be the ideal source. Developing the marketing mix Many non-profit organizations are skilled at event marketing . Events are organized to raise the funds, including dinners, dances, coffee mornings, book ales, sponsored walks and others.The pricing god the services provided by non-profit organizations may not follow the guidelines applicable to profit oriented pricing. For example the price of CE curse organized by non-profit CE center for Gypsies may be held low to encourage poor families to take advantage of this opportunity. Some non-profit organization even provide free access to services. Marketing in non-profit organizations Non-profit organization attempt to achieve some other objectives than profit. This does not mean that they are uninterested in income as they have to generate cash to survive. However their primary goal is non economic, e.g. to provide education. Marketing is of growing importance to many non-profit organizations because of the need to generate funds in an increasingly competitive arena. Even organization who rely on government sponsored grants need to show how their work is of benefit to society: they must meet the needs of their customers. Many non-profit organizations rely on membership fees or donations, which means that communication to individuals and organization .Marketing strategy A strategy gives business a defined route to follow and a clear destination. Build a marketing strategy and you will ensure that marketing is a long-term way of working, not a one-off activity. A marketing strategy provides organisation with shared vision of the future. All too often, an organisation will perform a marketing task, such a direct mail shot, then sit back and see what happens. A strategic approach will ensure that you maximise returns on your marketing spending and boost the profits of your organisation. Strategic marketing manager has a clear picture of the future anticipates changes in the market works towards clear long/term goals Non-strategic marketing manager lives day to day without planning reacts to canges in the market has only short-term objectives During the creating of the marketing strategy the marketing manager should proceed as follows: create the team review current situation set objectives plan action Market segmentation Market segmentation is a concept in economics and marketing. A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have different needs), it is homogeneous within the segment (exhibits common needs); it responds similarly to a market stimulus, and it can be reached by a market intervention. The term is also used when consumers with identical product and/or service needs are Positive market segmentation.Market segmenting is dividing the market into groups of individual markets with similar wants or needs that a company divides the market into distinct groups who have distinct needs, wants, behaviour or who might want different products services. Broadly, markets can be divided according to a numbe r of general criteria, such as by industry or public versus private although industrial market segmentation is quite different from consumer market segmentation, both have similar objectives. All of these methods of segmentation are merely proxies for true segments, which dont always fit into convenient demographic boundaries divided up into groups so they can be charged different amounts. These can broadly be viewed as positive and negative applications of the same idea, splitting up the market into smaller groups. Market segmenting is dividing the market into groups of individual markets with similar wants or needs that a company divides the market into distinct groups who have distinct needs, wants, behavior or who might want different products services. Fig positive market segmentation in group. Price Discrimination Where a monopoly exists, the price of a product is likely to be higher than in a competitive market and the quantity sold less, generating monopoly profits for the seller. Market Segmentation is Critical Segmentation can make a huge difference in understanding your market. For example, when a local computer store defines its customer segments as high-end home office and high-technology small business, its segmentation says a lot about its customers. The segmentation helps the company plan its focus on the different types of potential customers MANUFACTURER CUSTOMER RETAILER Decisions with respect to distribution channel focus on making the product available in adequate quantities at places where customers are normally expected to shop for them to satisfy their needs. Depending on the nature of the product, marketing management decides to put into place an exclusive, Summary We Partner With Our Clients to Maximize Profit and Market Share Analytic Partners delivers results-oriented consulting services including marketing mix modelling, forecasting, custom analytics, and software tools designed to: .minimum price Maximize promotion effectiveness ability Support business planning Global Network, Local Experience With offices in North America, Europe, and Asia-Pacific, our global network coupled with our extensive in-country experience allows us to deliver actionable insights at local, regional, and global levels. Client-Centric, Partnership Approach Our organizational model and operating culture is one of collaboration. We work with our clients to help drive action and fully benefit from the insights identified through Please Contact Us to learn more our work. Executive Summary3 In brief, this assignment is concerned about marketing management. It  covers in details about the concept of marketing mix with the aid of Sony  organization which I have taken as a case study in exploring the way this  organization has applied the marketing mix. In this assignment the following points are going to be discussed: Sample List of Marketing Mix being used By the organization. Find out if the marketing mix used by organization is satisfactory. My suggestion to the organization concerning the marketing mix Conclusion The customer needs, usage and  budgets, ajay has provided  several home products ranging from small packages  to big audio systems. They  boast on their Hi-Fi which deliver rich music, made  richer with preset equalizer  Ã‚  settings. Among other features which Sony boast to  offer are like, multiple disc  changers which for putting many discs at a go. Also, some even house additional  features such as the ability to handle multiple  formats, track programming and  repeat and random play.